- Extensive knowledge of Google Ads and various campaign types - Search, Display, YouTube, PerfMax, Discovery, UAC
- Identify trends and insights and optimize spend and performance based on the insights using various Analytics tools
- Knowledge of paid marketing concepts of Re-marketing and targeted campaign management
- Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI.
- Strong analytical and reporting skills.
- Must have Experienced in eCommerce advertising on Google
- End to end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generating revenue)
- Conduct keyword research and optimize the campaigns.
- Research and analyze competitor advertising links and strategize the best plan ahead for the business.
- Optimize the ad copy, landing pages and improve site conversion
- Optimize the campaigns regularly for improving performance.
- Brainstorm new and creative growth strategies
- Adept with Excel - Pivot table, VLOOKUP, Conditional Formatting
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