Job Description

Company Introduction

Murf AI is a Series A-funded startup backed by Elevation Capital and Matrix Partners. Founded by alumni of IIT Kharagpur, we have served 1 Mn+ voice-over projects through our core product, the Murf Studio, which now caters to customers in 100+ countries. We are working on simplifying voice audio and making high-quality voice overs accessible to everyone, using artificial intelligence. Murf helps users create lifelike voice overs in a matter of minutes, without the need for any recording equipment. (https://murf.ai/).

As seen in:

TechCrunch | Forbes | Entrepreneur | YourStory

Responsibilities:

- Own and build a sustainable, scalable, repeatable performance marketing engine that will help with user acquisition and grow Murf\'s business.

- Experiment with new channels for product-channel fit and build new ways to reach customers at scale, establishing long-term performance marketing channels for the business.

- Understand and improve Murf\'s funnel and unlock additional opportunities to scale.

- Build reports & dashboards, and dig into metrics, distill insights, and tell compelling stories through data.

- Build a culture of hypothesis building, rapid experimentation, and execution of Ad campaigns.

- Partner closely with Design and Product to scale our growth efforts and optimise our self-service funnel.

- Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities.

Requirements:

- 4-7 years of performance marketing experience, with a track record of managing large budgets and multiple channels (paid search, other Google ads, Facebook Ads, Linkedin ads, etc.).

- Experience in Paid Search (SEM) is a must-proven ability to drive efficient revenue growth at scale with Google Ads, Facebook Ads, or LinkedIn ads.

- Analytical, technical, and data understanding of digital marketing channels, marketing efficiency, and ROI.

- Understanding of digital marketing landscape, tools, systems, and tactics across the marketing channel spectrum.

- Understanding SaaS business models and funnels, particularly those with self-serve engines, is a plus.

- A strong bias to action and a sense of curiosity. As a fast-growing company, everyone\'s scope is big, and we\'re always doing something new.

- Ability to handle ambiguity and dig into the details to solve complex problems.

IIM Jobs