Job Description

ABOUT MONIN

MONIN is a global leader in creating sensational drinks experiences. We are a privately owned family business founded in France by Georges Monin. With over 100 years of experience, MONIN has become an internationally acclaimed premium drinks expert. As a dynamic market leader, we believe in championing premium quality, endlessly creating and constantly innovating. MONIN deliver innovative, gourmet flavour solutions built on a bedrock of traditional artisanal beverage know-how. Our unparalleled range of over 150 flavours in 19 different formats, combined with our approach to tailored solutions has helped MONIN become the trusted partner and brand of choice for hospitality professionals across the globe. Our portfolio includes syrups, fruit mixes, sauces, frappes, liqueurs and smoothies all developed to deliver sensational, yet authentic taste experiences.

THE OPPORTUNITY

Do you love the drinks industry? Want to work for a company which has delivered double digit growth consistently for over 4 years? Yearning for a unique culture with a blend of family values and start up mentality? Desire ownership in a lean none-hierarchal structure? If so, this is the opportunity for you! MONIN India currently have an exciting opportunity for Asst Manager - Digital Marketing to join our team based in Hyderabad. You will support across several marketing initiatives in the Marketing team reporting directly to the Head of marketing

KEY RESPONSIBILITIES

- Agency management - Day to Day social media agency management working closely with the head of marketing and managing our production partners for filming and photography with support from the Marketing Executive.

- Content Planning - Work with the Agency team to manage on the content and briefing to the Agency content creators as well as influencers and external consultants.

- Media - Developing a paid for media planning strategy and executing across relevant content and platforms, optimizing, and evaluating performance

- E Commerce - To set up the E commerce strategy for Monin India, lead the asset creation, support on operational execution and advertising, and performance optimization working closely with the Marketing team

- E-Tailers - Review the e-tailer market, provide strategic recommendations, develop assets and digital campaigns to grow the MONIN brand performance in this channel

- Owned website - To set up the E commerce strategy for Monin India and to create the owned MONIN India website including leading SEO, SEA campaigns, developing the annual promotion plan, website editorial content, working with the importer on e-commerce operations and liaising with MONIN France HQ on website developments

- Moderation - Social moderation & management lead by social media agency but overseen by the Digital Marketing Team with support from the Marketing Executive

- Performance reporting - Lead the performance evaluation of MONIN social & digital content across Facebook and Instagram making tactical and strategic recommendations to improve key metrics

- Community management - To work with the marketing executive on the website & social customer service management process working collaboratively with others to handle customer service queries as well as engaging the MONIN followers

- Campaigns - Lead digital and social brand campaigns including briefing and executing social & digital assets.

- Sponsorship - Supporting the broader team on brand sponsorships or collaborations

IDEAL BACKGROUND

- Educated to Graduate / Post Graduate level

- Agency management experience

- Minimum of 4 years\' experience in a similar role

- Passion for Brand marketing and Digital

- Strong project management skills

- Strategic solution-based thinker

- Able to demonstrate stakeholder management and collaboration skills

- Analytical and methodical in their approach

- Budget management

- Website analytical experience including Google analytics

- Experience of marketplace with Amazon Vendor Services or as 1P/3P business would be highly desirable

- Demonstrable social media content creation experience including working with influencers and content creators

- In-depth knowledge of various social media platforms and best practices

REWARD PACKAGE

- Competitive basic salary

- Annual Bonus

- Pension contribution

- Work Laptop

- Other work-related expenses covered

Please note this position is only available to those able to work in our Hyderabad Office 5 days a week

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