Job Description

Description

Position at Mindshare

Overview of job

Mindshare is seeking a LEAD for their Content+ division with minimum 15+ years of work experience. The person would be responsible for a cluster of brands of Mindshare North & East along with leading the Branded Content & Social AOR initiatives for the existing set of brands along with new business development.

Location: Mindshare, Gurgaon

Reporting of the role:

This role reports to the Head of Content+, Mindshare India.

3 best things about the job:

Opportunity to work on leading brands across Automobile, FMCG, QSR, F&B, BFSI and New Age Platforms.

1. A role where there are no limits to good ideas

2. Client that supports and encourages innovative and exciting work

3. Learn from the best in the business if you are willing to go over and above regular work

In three months:

\xc2\xb7 You would be leading the conversations with the client.

\xc2\xb7 Total understanding of the various agency functions along with managing the P&L for the division.

\xc2\xb7 Adapt to the client requirements & timelines given and efficiently deliver on the same.

In six months:

\xc2\xb7 You will be responsible for scaling up the business by pitching to the existing clients apart from the ongoing work.

\xc2\xb7 Establish good relations with the Client, Creative partner and internal Group M agencies and partners.

In 12 months:

\xc2\xb7 Independently work on the client requirements along with creating disruptive recommendations by leading/guiding the team.

\xc2\xb7 Learning and experience across social and mainline creative and branded content planning.

\xc2\xb7 Worked on end-to-end award-winning solutions with a large focus on international & national awards.

What your day job looks like:

\xc2\xb7 Brand Solution - Leading the team and build conversations with the clients across all content led initiatives such as sponsorships, IP creation, alliances, co-branded marketing, influencer and social media, tech led innovation and solutions.

\xc2\xb7 Strategic inputs on the overall content approach for clients and create disruptive creative solutions backed by strong consumer insights. You will work and lead along with the Content Comms Strategy Team

\xc2\xb7 Client Servicing - Interact with client for briefs, approvals, feedbacks and dispute resolution. Ability to meet strict deadlines.

\xc2\xb7 Managing work on social and listening AOR clients on a day-to-day basis for social content and mainline creative scope of work.

\xc2\xb7 Identify and create content opportunities for the brand with media platforms and properties. Lead Annual Content Plans.

\xc2\xb7 Liaising with creative partner to execute social content and mainline creative basis client brief.

\xc2\xb7 Plan and execute social media campaigns and manage the day-to-day social content posting for the brand.

\xc2\xb7 Social profile setup - creation or enhancement of Facebook, Twitter, Pinterest, LinkedIn, Instagram, Snapchat and other pages/profiles. Includes analysis on who best to follow and management of lists.

\xc2\xb7 Coordinate with media team and creative partner to execute creative basis the campaign MR.

\xc2\xb7 Keeping tap on relevant trending topics to suggest real time social media posts and content around the same.

\xc2\xb7 Social media monitoring - using tools to track, monitor and act on brand mentions, customer comments, hashtags and industry news.

\xc2\xb7 Influencer & digital marketing - Tap on opportunities with existing / new set of clients and pitch solutions that solve for business & brand challenges.

\xc2\xb7 Keep a tab on revenue creation and visibilities.

What you will need:

\xc2\xb7 Experience in communications strategy, branded content, sponsorships, social media, and influencer marketing.

\xc2\xb7 Experience in managing the business of content/creative (Revenue, P&L) with a rich body of award winning work to back it up with.

\xc2\xb7 Prior knowledge in influencer marketing is a must have. Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key tasks.

\xc2\xb7 Domain expertise of all social media platforms from content creation to planning to page management.

\xc2\xb7 Deep knowledge and experience with multiple communication channels and their role in brand marketing

\xc2\xb7 Communication Development: Working closely with creative partner to create compelling consumer communication backed by strong insights.

\xc2\xb7 Prior experience in top advertising, media or Content firms handling brand communications, branded content for clients across categories.

\xc2\xb7 Exposure to Content creation & production process a must.

\xc2\xb7 Experience in dealing with external partner ecosystem & internal verticals a must.

\xc2\xb7 Responsible for driving Innovation, Engagement across all social media platforms.

\xc2\xb7 Monitor performance of each platform; identify and implement opportunities for improvement.

\xc2\xb7 Experience with new age tech platforms (AI, voice, web3, etc) is a huge plus.

\xc2\xb7 Ability to build huge people network/ increase the traffic or fans on social media profile pages.

\xc2\xb7 SPOC for managing relationship with Social/Content Marketing agencies.

\xc2\xb7 Experience with large scaled digital content production for programmatic, DCO, eCommerce creatives is a huge plus.

\xc2\xb7 The person should have had experience with working with a team of 10+ subordinates.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - . We believe that in today\'s world, everything begins and ends in media. We aim to be our clients\' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including \xe2\x80\x9cAgency Network of the Year 2017\xe2\x80\x9d by both the MMA SMARTIES\xe2\x84\xa2 and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\'s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

Hear our stories (and join us) at and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: ; Facebook: and Linkedin: .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare