Job Description

Mindshare, India Executive \xe2\x80\x93 Social Listening

Overview of job
Mindshare is seeking a \xe2\x80\x9cExecutive \xe2\x80\x93 Social Listening\xe2\x80\x9d with up to 3 years of work experience who would be responsible for day-to-day activities of multiple projects. One of the responsibilities is to ensure that we not just meet deliverables but also maintain the quality of the same. In addition to this, the role also gives you exposure to a variety of categories, projects and task that will help grow your career. Reporting of the role: This role reports to the Manager \xe2\x80\x93 Social Listening (Content)

3 best things about the job:
Opportunity to upgrade yourself and work on exciting projects right at the beginning of your career

• Most dynamic data and technology innovation led work environment
• Get to work with a variety of categories and some of the biggest brands in the country
• An exciting journey which will help you grow in the insights and analytics field

In three months:

• Building Boolean queries as well as cleaning, extracting and analysing data
• Total understanding of the various agency functions
• Helping the larger team with new opportunities for driving a point through your analysis
• You would have understood the ways in which data can be manually tagged, classified for better output

In six months:

• Be a part of the larger discussions that happen and showcase analysis basis the requirement
• Extract and interpret data from social listening tools including volume to define sentiment, conversation drivers, influencers, perception etc.
• Be equipped enough to participate in the evaluation process of the best tools and technology in the market for Mindshare

In 12 months:

• Independently work on client requirements from scratch - from decoding the brief, setting up a structure, analysing and sharing recommendations basis the analysis that matches the clients\xe2\x80\x99 expectations
• Be equipped enough to independently explore and evaluate the best tools and technology in the market for Mindshare

What your day job looks like:

• Identify content opportunities for the brands by track brand conversations to identify alerts or opportunities for the clients
• Interactions with the clients on a regular basis to build trust
• Ability to meet strict deadlines.
• Create and provide Daily, Weekly and Monthly reports for the set of clients that you are assigned
• Participating in projects beyond retainer accounts to gain exposure and learning

What you will need:

• Possess organizational skills in the form of written and oral communication, critical thinking, troubleshooting, and problem analysis.
• High proficiency on social listening and monitoring tools, well versed with social media benchmarking tools, broad knowledge of Microsoft office (powerpoint, word and excel) and good presentation skills
• Analytical and problem-solving approach is a must
• Demonstrated aptitude for learning new technologies
• Understanding of general business, digital and social media platforms and technology in general.
• Clear understanding of concepts such as consumer perception, reputation management on digital, SEO, Communication on social and digital platforms, Influencer led engagement, Management of profiles on social media platforms and other dynamics on the digital ecosystem
• Ability to work in cross-functional teams across different expertise and collaborate with internal and external teams
• Must be flexible with time and able to work in a shift system including Public holidays and Weekends if the need arises
• Demonstrate a combination of highly quantitative analytical skills, strategic judgment, and creativity.
• Someone who is proactive, takes initiative, and demonstrates the ability to perform in a fast-paced, high pressure, and highly competitive environment.
• Very quick learner, resourceful, with smart problem-solving skills.

More about Mindshare We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today\xe2\x80\x99s world, everything begins and ends in media. We aim to be our clients\xe2\x80\x99 lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career. Mindshare APAC has won 500 awards in the last year alone, including \xe2\x80\x9cAgency Network of the Year 2017\xe2\x80\x9d by both the MMA SMARTIES\xe2\x84\xa2 and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\xe2\x80\x99s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.