Job Description

Job title: Director – Data Science & Analytics, Mindshare, India Overview of job Group M is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director of Data Science and Analytics to join our national Data Science team. In this role, you will be responsible for understanding business problems of multinational and local top marketers and converting it to Data science models. At Group M APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. You will be expected to:

• Analyze media performance utilizing cutting edge cloud tools and innovative analytics techniques that to create actionable insights
• Perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and clients
• Analytics use case development
• Statistical validation of problem hypothesis
• Supervised and Unsupervised Algorithm development
• model generation and explain ability
• Neural Network tests

Reporting of the role This role reports to the Head, Data & Technology, Mindshare India 3 best things about the job:

• The opportunity to work on some of the world’s largest brands and opportunity to work with cutting edge marketing leadership
• Set the pace for mindshare AI driven marketing decision making R&D
• develop a career in data & analytics at WPP’s groupm agencies

Measures of success In three months:

• complete onboarding of all existing ML algorithms across mindshare

• complete onboarding and understand client deliverables and expectations from Data science

• Understand Data Science capabilities across allotted clients

In 6 months:

• Custom build MMM non-linear regression algorithms and cross validate

• Custom build neural network algorithm for use cases

• Contribute to predictive analytics capability

In 12 months: Lead the Data Science capability building and solution delivery across allotted clients and be the trusted advisor for client marketing leadership. Responsibilities of the role:

• Manage and help grow Data Science solution delivery across existing and client new business
• Supervise, train and mentor experienced and junior data scientists
• Identify measurement opportunities, research and/or advanced analytics that supports our clients’ marketing objectives
• Use ML, Statistical and Data Mining methods to project and explain client performance
• Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
• Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and team leads
• Consult with clients on strategic decisions based on data insights
• Develop analytics proposals and strategies to present to clients
• Identify and partner with external measurement vendors and third-party data providers

What you will need:

• 6+ years of experience in statistical analysis, Supervised and Unsupervised Machine Learning Algorithms, predictive modeling
• 1-2 years of experience in a people management or supervisory role
• Bachelor’s or Graduate in Statistics, Engineering, Computer Science. Economics, Operations Research or related quantitative field
• Knowledge of programmatic advertising / ad serving platforms such as DCM is a plus
• knowledge of SQL and experience working with at least one of the major cloud platforms (GCP, Azure) is a plus
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques
• Knowledge of visual techniques for data analysis and presentation
• Possess excellent written, oral communication, project management and presentation skills.

More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team –
#teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of Group M, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
www.mindshareworld.com and follow us on Twitter
@mindshare and
facebook.com/mindshareapac and
linkedin.com/company/mindshare. About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At Group M India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. Group M is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.