Job Description

In Marketing, you'll be at the heart of our storytelling. Your day will involve brainstorming creative campaigns, analyzing data, or crafting messages that resonate with our audience. You'll be the voice that amplifies Meritto's impact to the world.Key Responsibilities:Product GTM:- Develop compelling product positioning and messaging to set our products apart in the market. - Craft and execute GTM strategies to market, upsell, and drive product adoption.- Create impactful content, marketing materials, and ad copies, measuring the effectiveness of each initiative. - Enhance NPS by gathering customer insights through surveys, interviews, and analytics tools. - Conduct regular competitor analyzes to inform differentiation strategies. Lead Certification Program: - Scale our Product Certification program by engaging the community, attracting new participants, and expanding program tracks. Audience Engagement: - Scale webinar properties by collaborating with internal stakeholders to curate relevant topics and source expert speakers. - Manage the website to increase audience engagement, leveraging digital tools and optimizing the sales funnel for enhanced conversion.Business Team Enablement:- Empower business teams with effective decks, materials, and resources to enhance engagement and conversion. What we're looking for:- Bachelor's or Master's degree in Marketing, Business Administration, or a related field; Master's preferred. - Minimum 5 years of marketing experience with a proven track record in audience growth and community management.'Who we are:- At Meritto we believe in building more than just solutions. We're redefining the way education connects with technology. As one of India' Largest Vertical SaaS + Embedded Payments platform, we're on a mission to build the "Digital Backbone of Education Institutions" by simplifying how educational organization runs - from enrollment to lifecycle, advancement to finance, and beyond. - Having mastered the art of student acquisition, we're now expanding our horizons to cover the entire spectrum of running an educational organization-from managing the student lifecycle to driving student success and outcomes.- What's our work culture like? We work from the office in a dynamic, inclusive, and merit-driven space fueled by the energy of collaboration and creativity coming together. (ref:updazz.com)

Skills Required