Job Description

Key Responsibilities1. Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for OTC products. Increase numeric and weighted distribution across pharmacies, retail outlets, and modern trade. Drive secondary and primary sales by ensuring consistent product availability. Execute product launches and promotional campaigns effectively.

2. Retailer & Pharmacist Engagement

Visit pharmacies, general retail stores, and distributors regularly as per the call plan. Provide product information, usage guidelines, and offer support to retailers. Drive shelf-placement, product visibility, and OTC product recommendation at point of sale.

3. Market Coverage & Execution

Ensure proper route planning and effective territory coverage. Monitor competitor activities, pricing, market trends, and report insights. Ensure timely order booking, stock replenishment, and merchandising.

4. Merchandising & Visibility

Implement in-store branding, POS materials, product displays, and planograms. Coordinate with marketing teams to roll out schemes and promotional activities. Track visibility performance and ensure correct execution at outlets.

5. Distributor Management

Work closely with distributors to ensure inventory levels, timely billing, and deliveries. Support distributor salesmen and help in market penetration.

6. Reporting & Documentation

Maintain daily call reports, sales reports, and competitor insights. Use CRM or reporting platforms for real-time updates. Participate in monthly reviews and performance meetings.

Key Skills & Competencies

Strong communication and interpersonal skills Good product detailing and selling skills Negotiation and relationship-building abilities Time management and route planning Basic analytical and reporting skills Knowledge of OTC regulatory and market dynamics (preferred)

Qualifications

Graduate in Science, Pharmacy, Commerce, or any discipline (preferred: B.Sc / B.Pharm / BBA). 0-3 years of experience in OTC / FMCG / Pharma sales (freshers may apply). Valid two-wheeler license (as applicable).

Key Performance Indicators (KPIs)

Achievement of sales targets Outlet coverage and call average Planogram / merchandizing compliance New product placement Retailer engagement and visibility execution Distributor productivity and fill rate

Salary & Benefits

Fixed salary + incentives Travel allowance / fuel reimbursement Mobile allowances Performance-linked bonuses Medical insurance (as per company policy)
Job Types: Full-time, Permanent

Pay: ?13,402.96 - ?22,000.00 per month

Benefits:

Provident Fund
Work Location: In person