Job Description

Role will include Social Media like Content creation & strategizing, agency partnership, New Product development & Digital will include - QR code at store level, website, CRM, NSO, various offers across stores.
Key Responsibilities:
Media Strategy Development
? Craft and implement comprehensive media plans that align with the brand's
objectives and effectively target the intended audience.
? Develop and manage a mix of digital and traditional media campaigns aimed
at increasing brand awareness and driving customer engagement.
? Partner with cross-functional teams to ensure media strategies are integrated
with broader marketing goals.
Campaign Management
? Oversee the full lifecycle of media campaigns, including paid advertising,
social media, and content partnerships, from planning to execution.
? Collaborate closely with creative and content teams to create engaging
campaign assets.
? Track campaign budgets, schedules, and performance metrics to ensure
objectives are met.
Social Media Management
? Build and expand the company's social media presence across various
platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
? Develop compelling content strategies to enhance audience interaction and
grow follower counts.
? Engage with customers on social media, managing interactions to maintain a
positive brand image.
Agency and Vendor Coordination
? Coordinate with external media and PR agencies to execute campaigns,
including media buying, content creation, and distribution.
? Monitor and evaluate agency performance, ensuring high-quality outputs and
cost-efficiency.
Data Analysis and Reporting
? Analyze media campaign performance data to optimize current efforts and
inform future initiatives.
? Generate regular performance reports, providing insights on campaign ROI
and actionable recommendations for management.
? Utilize analytics tools to track key metrics, identify patterns, and guide
strategic decisions.
Brand Management
? Ensure a consistent brand voice is maintained across all media channels.
? Align all content with brand guidelines, ensuring it resonates effectively with
the target audience.

Skills Required