Job Description

Job Title: Marketing Tech Lead Location: Chennai About Barclays Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group. Risk and Control Objective Take ownership for managing risk and strengthening controls in relation to the work you do. Working Flexibly We\'re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers\' and clients\' needs. Whether you have family commitments or you\'re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to business needs Hybrid Working Structured hybrid role: At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. We have a structured approach where colleagues work at an onsite location on fixed, \'anchor\', days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business. Introduction: The role will maintain and advance marketing performance reporting. The measurement will require a proactive approach to gather KPI data from a number of sources to then feed into the reports, and when required to source KPI data that hasn\'t previously been captured. The role includes engaging a range of stakeholders, managing and meeting their reporting requirements, and developing new reports/bespoke pieces of analysis. What will you be doing . Maintain multiple files with marketing performance data from a range of sources . Scrub the data with input from the wider team and marketing SMEs . Produce regular outputs such as performance dashboards and reports that go to numerous stakeholders, leadership and senior governance forums . Develop new outputs in response to colleague and leadership needs . Build strong relationships with a range of stakeholders to contextualise performance and mine insights . Output examples: I. Hero Campaign Reporting - Liaising with stakeholders in early stages to track KPI\'s, build dashboards and reporting outputs relevant to the campaigns. Where KPI\'s haven\'t previously been tracked exploring various tools to establish data source, validity and availability. II. BAU Reporting - Producing reports for various forums using Excel. Ensuring validity of data and contextualising via commentary from channel leads. Highlighting key insights based on trends and creating digestible infographics relevant to the audience. Delivering the output to the relevant teams prior to the forums. III. Ongoing - Developing outputs based on feedback and business demands. Supporting the sourcing of additional KPI\'s. Exploring additional reporting that can add value whilst minimising duplication across marketing. What we\'re looking for: . Bachelor\'s Degree . Self-motivated: Ability to identify a need and fulfil it without being told to . Communication & Presentation skills: Ability to positively reflect their own personal brand (internal) and the public image of Barclays (external) through honest, confident and impactful communications and presentations . Influencing skills: Ability to surface and communicate mutual benefit . Strong SQL, MS Excel and PowerPoint skills: Able to confidently build and automate outputs Skills that will help you in the role: . Industry Experience: Experience in financial services, business strategy and financial analysis . Analytics: Relevant data analytics experience to identify and communicate data-driven insights . External Awareness: Understanding of marketing best practice as well as awareness of recent developments that have impacted effectiveness. . Customer Focus: Ability see all things through the customer lens and effect a customer led strategy . Exposure to data sources used in BUK Marketing (including Measure It, Adobe Analytics, Tableau and Bright Analytics) Where will you be working Chennai Be More at Barclays At Barclays, each day is about being more - as a professional, and as a person. \'Be More @ Barclays\' represents our core promise to all current and future employees. It\'s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are. Interested and want to know more about Barclays Visit home.barclays/who-we-are/ for more details. Purpose, Values and Mindset We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term. Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship. Respect We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone\'s contribution. Integrity We operate with honesty, transparency and fairness in all we do. Service We act with empathy and humility, putting the people and businesses we serve at the centre of what we do. Excellence We champion innovation, and use our energy, expertise and resources to make a positive difference. Stewardship We prize sustainability, and are passionate about leaving things better than we found them. Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do our Mindset is to Empower, Challenge and Drive. Empower Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure. Challenge Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints. Drive Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.

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