Job Description

Opportunity We hope this profile excites you and we look forward to meeting with you the virtual world. Stay safe, and trust you and yours are healthy WHO ARE WE? AP Moller Maersk is a $40 billion global shipping & logistics leader. As the global i

Opportunity We hope this profile excites you and we look forward to meeting with you the virtual world. Stay safe, and trust you and yours are healthy WHO ARE WE AP Moller Maersk is a $40 billion global shipping & logistics leader. As the global integrator of container logistics, we are connecting and simplifying our customers' supply chains so that in future anyone can source, manufacture, and sell their products, anywhere in the world, whether they have logistics expertise or not. Maersk is committed to go all the way for customers and society, to support an open and connected world where people, businesses and communities can fulfil their potential, succeed and thrive. WHAT DO WE DO The IMS - Integrated Marketing Services supports the Global and Regional communication requirements, developing strategy, global & regional campaigns, tactical assets and regional adapts. We are looking for communication strategy and customer insight enthusiast to impact Maersk business growth as a part of the IMS Team To know more about everything that Maersk does, visit us at . Follow us on , , and Why we are looking for you You are inherently curious, enthusiastic, and resourceful Planner You are detail-oriented and can bring insights to life through sharp presentation skills. You can connect data and customer insight to build strong campaigns that bring alive key pain points and needs You care about people and know they are the biggest asset in an organisation You know the value of collaboration and believe it's at the heart of everything you do You seek be inspired by and to inspire people You are equally passionate about learning as you are about teaching You understand and appreciate the term customer centricity You revel in challenging status quo and answer the 'why not' You know that the world is shrinking, and you enjoy working in a cross cultural environment You thrive in information rich environments that need you to consume and process new information at a quick pace You understand the blurring of the lines of B2C, B2B and know that it's all human behavior What you will enjoy in this role You will be part of a Global Insights team within Maersk. You will get a chance to work, collaborate and learn with some of the best insight's professionals across the Globe As part of Maersk IMS-Insights team you will be voice of customers across geography and business verticals Within IMS you will work with group of young, talented, and highly passionate colleagues and leads You will be working in a culture where your growth and ambitions would be in your hands You will be working in an environment where your leadership team is more of mentors than managers What you will do Take a lead role in ensuring that our marketing activities are insights based Ensure the voice of our customer is reflected in our marketing & communication efforts Develop unique POVs based on insights and trends to guide stakeholder marketing and communication strategy using first and third-party data Become a subject matter expert across different business verticals for regular knowledge and best practise sharing Secondary research on category, competitive and business trends Develop strong insights from analysis of existing customer research Write creative briefs in a way that inspires great creative work Create strong presentations of customer insights influencing decision makers and creative briefing Develop campaign and communication strategies to support global and local campaigns and develop actionable insights for creative team and marketers Experience & Qualifications 12+ years relevant work experience with 8+ years in communication strategy, preferably in an agency environment Exposure with tools and frameworks for building marketing strategies - segmentation, consumer profiling, creative brief writing, consumer journey mapping, communication planning and insight mining Detail-oriented, able to multi-task and prioritize Excellent listening skills, Self-starter with a strong initiative Strong Presentation skills, writing and storytelling to inspire Master's with a major in Marketing Comfort and expertise working with multiple data sources in building strategies Curiosity to dig deep and learn new ways of insight mining from large databases Ability to participate and manage projects that involve stakeholders from multiple disciplines (such as data analytics, creative, strategy, research, etc.) in different locations. Empathy, belief in the power of teamwork and the good intent of people