Marketing Strategist
Year Mumbai, Maharashtra, India
Job Description
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We are seeking a dynamic and results-oriented Marketing Strategy Associate with a deep understanding of Gen Z preferences and behaviors. This individual will play a key role in crafting engaging content, executing cutting-edge campaigns, and generating leads that convert. If you\'re a data-driven marketing professional with a passion for innovation and a pulse on the latest Gen Z trends, we encourage you to apply!
Identifying the positive features resonating with users
Addressing negative feedback and turning it into an opportunity
Crafting a compelling campaign narrative that aligns with the app\'s value proposition
Choosing the right social media platform and targeting strategy for maximum impact Education:
Expected Start Date: 01/04/2024
- Full-Time Role - 6 days a week.
- CTC - INR 3,40,000 Per Annum (Negotiable)
- Location - Mumbai, India
- Develop compelling and strategically aligned content across various formats (blogs, social media posts, videos, etc.) that resonates with Gen Z audiences.
- Stay abreast of emerging trends and leverage them to create engaging content experiences, such as interactive formats, user-generated content, and TikTok challenges.
- Collaborate with designers and copywriters to ensure brand consistency and visual appeal.
- Track content performance and iterate based on data insights to optimize results.
- Manage paid advertising campaigns across platforms like Instagram, TikTok, YouTube, and Snapchat, utilizing effective targeting strategies.
- Experiment with diverse creative formats and optimize budgets for maximum ROI.
- Analyze campaign performance and draw actionable insights for future campaigns.
- Design and implement lead generation strategies, including landing pages, email campaigns, and lead magnets, aligned with target audience preferences.
- Nurture leads through targeted campaigns and converts them into qualified prospects.
- Analyze lead generation data to identify areas for improvement and optimize conversion rates.
- Conduct ongoing research and analysis of emerging marketing trends and technologies.
- Stay informed about Gen Z preferences and behaviors through in-depth research and immersion in their online communities.
- Share your insights with the team and propose innovative marketing strategies that cater to the Gen Z audience.
- Foster strong collaboration with other marketing team members, including designers, copywriters, and social media managers.
- Clearly communicate your ideas, recommendations, and data-driven insights to stakeholders.
- Be receptive to feedback and willing to adapt your approach based on collective expertise.
- Bachelor\'s degree in Marketing, Communications, or a related field from a top-tier university.
- Proven track record of creating engaging and effective marketing content across various formats.
- Experience running paid advertising campaigns on social media and other relevant platforms.
- Strong understanding of lead generation strategies and best practices.
- Deep knowledge of Gen Z trends, behaviors, and cultural nuances.
- The data-driven mindset with excellent analytical skills and ability to draw actionable insights.
- Excellent communication, collaboration, and problem-solving skills.
- Creative and innovative approach to marketing challenges.
- Fluency in social media platforms and emerging marketing technologies.
- CTC - INR 3,40,000 Per Year (Including a 50,000 yearly bonus) (Negotiable)
- Gain hands-on experience in the field of career development and college admissions consultancy.
- Work in a collaborative and supportive team environment.
- Opportunity for professional growth and development.
- Cell phone reimbursement
- Internet reimbursement
- Day shift
- Yearly bonus
- Can you walk me through a recent marketing campaign you\'ve been following? What are your thoughts on its effectiveness and target audience?
- Given a limited budget, how would you prioritize marketing activities for maximum impact?
- You\'re tasked with creating a viral social media campaign for a new education app providing information about various career options. However, the app has received mixed reviews from early users. How do you leverage the positive aspects and address concerns to create a campaign that generates excitement and buzz?
Identifying the positive features resonating with users
Addressing negative feedback and turning it into an opportunity
Crafting a compelling campaign narrative that aligns with the app\'s value proposition
Choosing the right social media platform and targeting strategy for maximum impact Education:
- Bachelor\'s (Required)
- English (Required)
- Mumbai, Maharashtra (Required)
- Mumbai, Maharashtra: Relocate before starting work (Required)
Expected Start Date: 01/04/2024
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Job Detail
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Job IdJD3253904
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear