Job Description

Marketing Strategist We are seeking a curious and talented Marketing Strategist to join our team. In this role, you will develop and execute a comprehensive marketing strategy to increase brand awareness and attract new customers. You will work closely with inter-market departments like PR, Digital, Community, and Events to ensure alignment and a cohesive marketing experience across all channels. This work aims to foster a solid and consistent brand image. We seek someone who goes deep and finds simple paths to implement better solutions. Key Responsibilities Conduct market research and competitor analysis across the Indian and international two-wheeler and outerwear landscape. Identify customer needs, industry trends, and competitor strategies to inform product development, marketing campaigns, and unique selling propositions. Create targeted campaigns for each sales funnel stage, fostering awareness at the beginning, driving conversions in the middle, and cultivating customer loyalty at the end. Think outside the box and come up with creative ideas, but also be able to negotiate and execute those plans effectively. Identify the optimum and underrated-and-underpriced marketing channels and allocate resources for better impact. Develop and manage marketing budgets, ensuring efficient allocation of resources across different channels. Identify the right collaborators for brand partnerships Understand target customer segments and define buyer personas for different products. Ensure consistency across all marketing touchpoints and reinforce brand recall. Expectations 8-12 years of experience working in diverse industries, with at least two years in each sector. Expertise in at least two: Digital Marketing, Public Relations, Community Management, or Media Buying. Familiarity with startup environments. Experience in launching products. Strong understanding of marketing principles and experience in developing and executing marketing strategies. A creative thinker who can come up with innovative ideas but is also practical and results-oriented. Excellent communication and negotiation skills are essential.

foundit