Job Description

The Position Ensuring implementation of the multi brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters

• State Accountabilities
  • Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
  • Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
  • Ensure implementation of the marketing campaigns for all Roche brands within the state
  • Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
  • Identify hurdles for the state and co create local solutions for the same
  • Innovate, develop, implement and evaluate Digital innovation solutions to address customer needs.
  • Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
  • Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
  • Develop Patient Persona based solutions.
  • Customized solutions for Top Therapy Area Experts (Medical)
  • Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
  • Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
  • Design of awareness campaigns & calculate ROIs
  • Support customization of pricing and PAP solutions
  • Build good relationship with KOLs in the state cluster and work in market for 20-30% of time

• Pan Affiliate Accountabilities
  • Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
  • Connect with the global teams to help develop brand solutions
  • Contribute to global projects
  • Chapter Lead Responsibilities
  • Capability Building

Functional Competencies

• Brand Building
• Insights generation
• Knowledge of indian healthcare ecosystem and emerging landscape
• P&L Management
• Multiple therapy area knowledge
• Commercial Expertise
• Understanding of Org. SOPs and external regulations
• Project Management

Mindset and Behaviour

• Patient & Customer Centric
• Pragmatic
• Experimenting & Risk taking
• Questioning & Challenging
• Networked & Collaborative

Eligibility Criteria (Qualification and Experience) Educational Qualification - Must Meet: MBA in Marketing (full time preferred), Pharma Marketing Experience Educational Qualification - Optional: Medical backgroud (MBBS, BDS etc. preferred) Overall Work Exp: 8-10 years in brand management/ marketing role Open to relocation Relevant Work Exp:

• Portfolio management experience (Preferred)
• Understanding of the Pharma Market
• Previous experience with Oncology/Hematology/Ophtha/Neurology or Rare Diseases preferred

Technical Skills:

• Communication and interpersonal skills,
• Good know how of productivity tools
• Insighting and problem solving
• Strong knowledge of marketing fundamentals.
• Strong track record of marketing execution.

Who we are At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we\xe2\x80\x99ve become one of the world\xe2\x80\x99s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity. Roche is an Equal Opportunity Employer.