Marketing Operations Specialist

Year    Pune, Maharashtra, India

Job Description



AppZen is the leader in Finance AI software built to deliver autonomous processing for modern finance teams. Our patented artificial intelligence software uses deep learning, semantic analysis, and computer vision to accurately and efficiently process intelligence from thousands of data sources, documents, and images so that organizations can better understand financial transactions and make smarter business decisions. Over 1,000 global enterprises, including one-third of the Fortune 500, use AppZen’s Expense Audit and Autonomous AP products to replace manual finance processes and accelerate the speed and agility of their business. Visit us at www.appzen.com and follow us on LinkedIn.

We’ve taken off this year! Since we released our platform in 2016, nearly 1,800+ enterprises
have standardized on AppZen, including three of the top ten banks, four of the top ten
media companies, three of the top ten pharmaceutical manufacturers, two of the top five
aerospace companies, and five of the top ten software providers. We were a Gartner Cool
Vendor last year, have been recognized as one of the fastest-growing technology
companies in the market, and we just announced $35million in Series B funding.

:

  • Develop, maintain, and monitor the Hubspot platforms and oversee integrations with CRM systems such as SFDC and othersDevise and implement strategies to achieve business objectives through marketing automation.
  • Develop advanced campaigns and lead flows for global initiatives, adopting best practices for responsible subscription management and segmentation.
  • Help define and build a clear lead management process, including lead qualification and handover.
  • Develop repeatable business processes to enable marketing to self-serin program execution.
  • Creation of platform assets for use in campaigns (emails, landing pages,forms, segments, etc
  • Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs
  • Serve as technical support for marketing automation and campaign issues
  • Maintain awareness of Hubspot release and patch schedules, align them with internal release schedules, and provide guidance on utilization of new campaign features where applicable
  • Create documentation outlining campaign setup and procedures for other platform team members and/or how-to guides for additional configuration of campaigns and programs.
  • Oversee onboarding process for new Hubspot users within the company.
  • Coordinate with content creation and design resources to ensure they are in line with best practices and compatibility across our platforms.
  • Perform platform maintenance and related administrative tasks.
  • Document and follow extensive QA and reprocesses development and manage integration work.
  • Manage form processing and website integrations
  • Experience: 3 - 6 year relevant experience in HUBSPOT

We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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Job Detail

  • Job Id
    JD2886988
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Pune, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year