Marketing Manager Study UK, South Asia

Date: 10 May 2024 Location: New Delhi, South Asia, IN Company: British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021\xe2\x80\x9322 we reached 650 million people.


Pay Band - 6 / G
Department - Cultural Engagement/ Study UK
Contract Type \xe2\x80\x93 Indefinite
Location \xe2\x80\x93 Bombay/Delhi/Chennai
Requirements \xe2\x80\x93 Candidates must have the legal right to work in India.
Closing Date \xe2\x80\x93 21st May 2024


Purpose of Role:


Supporting the Regional Senior Marketing Manager, Study UK, the Marketing Manager, Study UK, South Asia will support the delivery of a clear, consistent, innovative, effective, ambitious and sustainable integrated marketing programme and activities that align to the Study UK global strategy. The right person will work closely with the education programme team in South Asia to deliver common business goals that support UK higher education in India, Pakistan, Bangladesh, Sri Lanka and Nepal.


Main Accountabilities:
Strategy and Planning

• Supports the Regional Senior Marketing Manager to develop and execute go to market plans for Study UK for stakeholders and influencers engagement in South Asia, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
• Plans and delivers integrated marketing plans that includes - PR, digital campaigns, content production and other paid marketing campaigns
• Develops and executes innovative and high impact campaigns in different forms of communication, including building effective relationship with stakeholders and influencers to support a variety of routes to market and maximise impact and share of voice.
• Deploys the British Council and GREAT brand architecture in line with brand management standards.
• Works seamlessy with internal stakeholders including education programme teams, comms and other external stakeholders like agencies to create briefs and execute, monitor and evaluate campaigns.
• Develop creatives and collaterals for campaigns and events in-line with the GREAT brand and local requirements.
• Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of programme objectives
• Create short and long form content for digital platforms \xe2\x80\x93 including social media channels and websites
• Standardisation of communication and campaigns where applicable in the region, works closely with APAC, EA and UK counterparts to achieve this.
• Ensures that clear and consistent marketing processes are deployed for South Asia aligned to agreed global marketing processes.
• Monitors and reports on agreed marketing KPIs for Study UK campaigns in South Asia.

Consultancy, analysis & problem-solving

• Applies professional B2C and B2B marketing expertise to develop and enhance Study UK marketing strategies, plans and approaches for South Asia.
• Applies core technical and professional knowledge to identify and assess current state of Study UK marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth.
• Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in UK and in South Asia.
• Applies analytical approaches to identify and assess new opportunities for marketing activity.
• Contributes to the analysis of existing and potential audiences to better inform South Asia marketing strategy
• Proactively seeks colleagues and other feedback to monitor satisfaction with the provision of marketing for Study UK and specialist advice and support, enabling improvements to be made where issues are identified.

Business Development

• Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across South Asia and to the regional Study UK marketing strategy.
• Drives a clear focus on audiences and market segmentation.
• Provide expert marketing advice to help business win and shape partnership strategies within the country/region
• Ensures compliance in marketing processes and policies, and communitates this to internal and external stakeholders.
• Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance.

Subject/Sector expertise

• Provides proactive professional advice and support to colleagues to ensure local, specific requirements are compliant with marketing policy, process and governance.
• Ensure the development of high quality and effective marketing plans and solutions using and sharing their marketing expertise.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.

Commercial and financial management

• Using agreed corporate systems and processes, supports budget management for South Asia marketing plans and programmes.
• Conducts monthly, quarterly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.

Relationship and stakeholder management

• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation and the business & operational teams across the region they support.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders in country and the UK to ensure integrated, joined up and future-proofed approaches.

Leadership and management

• Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country/cluster over a quarterly to annual time horizon.
• Shares intelligence, experience and ideas to support Cluster Marketing Lead in identifying/developing new ways in which marketing could positively impact upon the British Council\xe2\x80\x99s operational efficiency and effectiveness.

Role specific knowledge and experience


Minimum/essential

• Experience in developing marketing strategies and plans within a large and complex organisation
• Experience in the design and delivery of plans to support programmes / products
• Experience in providing oversight and coaching on the delivery of marketing plans and activities

A keen eye for detail, great measurement, and post campaign analysis skills


A connected and trusted UK in a more connected and trusted world.


Equality , Diversity, and Inclusion (EDI) Statement


The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.


The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council\xe2\x80\x99s Safeguarding policies for Adults and Children.


If you have any problems with your application please email askhr@britishcouncil.org


Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our \xe2\x80\x98ASK HR\xe2\x80\x99 email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.