Job Description

Job Title: Marketing Manager
Location: Pune

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities \xe2\x80\x93 enabling them to improve outcomes, make progress, and benefit the generations that follow.

About the Role

We are seeking an experienced Marketing Manager to lead the marketing efforts for the launch of our new open-access journals. The ideal candidate will have a strong background in academic publishing, digital marketing, and branding. They will be responsible for developing and executing a comprehensive marketing strategy to promote the journal, increase its visibility, and attract both authors and readers.

Role Responsibilities:

• In association with Journal Manager, develop and execute a strategic marketing plan for the launch of the open-access journal.
• Create and manage digital marketing campaigns, including email marketing, social media, and online advertising, to reach the target audience.
• Build and maintain relationships with academic institutions, researchers, and relevant organizations to promote the journal.
• Collaborate with the editorial team to identify and engage potential authors and contributors.
• Manage the journal\'s website, ensuring it is user-friendly and up-to-date with the latest content.
• Monitor and analyze key performance metrics to measure the success of marketing initiatives.
• Identify and implement SEO strategies to improve the journal\'s online discoverability.
• Collaborate with designers and content creators to develop marketing materials, such as promotional videos, graphics, and newsletters.
• Coordinate with peer-reviewed journals and databases for indexing and inclusion.
• Stay updated on industry trends, open-access publishing best practices, and competitor activities.

Educational Qualification: Bachelor\'s / Master\xe2\x80\x99s degree in Marketing, Communications, or a related field.

Years of Experience: 6- 12 years

Place of Work: 1201/1301, Building No. 5 (R3), Gera Commerzone, Kharadi, Pune (Working in Hybrid Model)

Essential:

• Proven experience in marketing for academic publishing or similar industries.
• Strong understanding of open-access publishing models and the academic publishing landscape.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and manage multiple projects simultaneously.

Desired:

• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Knowledge of SEO and content marketing strategies.
• Familiarity with academic and scholarly communities is a plus

This is an exciting opportunity to play a key role in the successful launch of our open-access journals and contribute to the advancement of knowledge in our field. If you are a motivated and creative marketer with a passion for academia, we encourage you to apply.

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Responsibilities:
Eligibilities:

Springer Nature