eading the creation of digital content such as blog posts, social media posts, case studies, whitepapers, and email newsletters to promote the company's products and services. Ensuring content is technically accurate, clear, and appealing to both technical and non-technical audiences.Creating comprehensive marketing strategies that align with the company's business goals and objectives. Analyzing market trends, customer needs, and competitor activities in the hardware and networking sector. Identifying target audiences and developing messaging that resonates with them. Overseeing the promotion of hardware products, such as routers, switches, servers, cables, and other networking solutions. onducting market research to identify industry trends, customer pain points, and opportunities for growth. Tracking and analyzing marketing campaign performance using tools like Google Analytics, CRM systems, and social media insights. Implementing strategies to maintain long-term relationships with customers and encourage repeat business. Using CRM software to track customer data, feedback, and interaction history. Leading and managing a marketing team, which may include content creators, digital marketers, and designers. Collaborating with cross-functional teams like product, sales, and customer support.
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