Job Description

Key Responsibilities and Focus Areas

1. Strategy & Planning

Develop and Oversee Strategy:

Create the comprehensive, multi-channel lead generation strategy, including traditional (non-digital) and digital channels (if applicable), aligning it directly with the company's sales targets and revenue goals.

Budget Management:

Manage the entire lead generation budget, allocating funds across various channels, tools, and campaigns to maximize Return on Investment (ROI).

Target Definition (ICP/Buyer Persona):

Define and refine the Ideal Customer Profile (ICP) and buyer personas to ensure all marketing efforts target the most valuable prospects.
2. Campaign Management & Execution

Channel Integration:

Ensure seamless integration and optimization across all lead sources (e.g., trade shows, direct mail, telemarketing, email campaigns, etc.).

Content Strategy:

Work closely with the Content team to define what lead magnets, white papers, case studies, and outreach materials are needed at each stage of the funnel.

Lead Scoring & Nurturing:

Design and implement a formal lead scoring model to prioritize leads and develop automated nurturing campaigns to move prospects efficiently through the funnel.
3. Team & Process Leadership

Team Management:

Hire, train, and manage a team of Telemarketing Executives and Lead Generation Specialists.

SLA Definition:

Establish the Service Level Agreement (SLA) between Marketing and Sales, defining what constitutes a

Marketing Qualified Lead (MQL)

and a

Sales Qualified Lead (SQL)

.

Process Optimization:

Continuously review the entire lead lifecycle (from raw lead to SQL) to identify bottlenecks and implement process improvements.
4. Technology & Analytics

CRM & Tools:

Oversee the proper configuration and utilization of the CRM (Customer Relationship Management) and marketing automation platforms.

Reporting & Forecasting:

Establish key performance indicators (KPIs) and provide regular, accurate reports on lead volume, lead quality, conversion rates, and pipeline value to senior management.

Attribution:

Ensure accurate tracking of where leads originate to prove the value and ROI of each marketing channel.
Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Work Location: In person