Job Description

Job Responsibilities Offline Marketing Mastery: Develop, implement, and monitor comprehensive offline marketing strategies encompassing Above-The-Line (ATL), Below-The-Line (BTL), and Through-The-Line (TTL) activities. Your deep understanding of offline channels will allow you to orchestrate impactful campaigns that resonate with our target audience. Media Planning and Buying: Utilize your proficiency in media planning and buying to select the optimal media outlets for our campaigns. Your strategic approach will maximize exposure while aligning with our brand identity. Creative Campaign Development: Collaborate with our creative team to conceptualize and execute attention-grabbing offline campaigns. Your innovative ideas will breathe life into our brand\'s story and captivate our audience. Branding and Public Relations: Leverage your expertise in branding, public relations, and advertising to ensure consistency in messaging across all offline touchpoints. You\'ll play a crucial role in maintaining a strong brand presence in the market. Analytics and Optimization: Monitor the performance of offline campaigns using data-driven insights. Your analytical skills will guide adjustments and optimizations to achieve optimal results. Analyze both the organization\'s place in the market and the current trends in the market. Establish excellent pricing strategies keeping in mind the company\'s growth as well as the satisfaction of the potential clients. Identify sources for discovering new customers. Collaborate with all the departments to succeed in building the best marketing strategies. Oversee the work of the other team members and charge them for work that best fits their skillet Interpret and expand the budget, expenditure, ROI, and financial projections. Create appealing content for the organization that helps in getting the highest reach and increasing followers. Establish good public relations as well as strategic relations with symbolic business associations and groups. Examine customer reactions to the organization and build campaigns in correspondence. Be well-versed with the trend in the market. Job Skills Bachelor\'s and Master\'s degrees in Marketing, Advertising, BMM, PR, Journalism or related field. Proven track record in crafting and executing successful offline marketing campaigns. Well-updated with the current trend in the market. In-depth knowledge of media, marketing, advertising, and branding principles. Excellent understanding of public relations as well as good verbal and written communication skills to collaborate with cross-functional teams and external partners. Innovative mindset and creativity in content development. Strong analytical mindset with the ability to interpret data and make informed decisions.

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