Job Description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Marketing Manager - Heart Health
YOUR TASKS AND RESPONSIBILITIES:

• Lead the strategic marketing function for Cardiology for Bayer India
• Plan and implement long range operating plans for portfolio as per organization objectives
• Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful post-launch strategies
• Develop and execute Brand strategic plans for across different channels and segments
• Collaborate with Regional, Global and Local cross functional teams for alignment as per brand objectives
• Provide guidance and collaborate with sales team members for successful execution of strategic roadmap
• Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration
• Conceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital
• Drive launch excellence and build thought leader framework adoption in market

WHO YOU ARE:

• B Pharm / Bachelor’s Degree in Science with MBA from a reputed institute
• Minimum 6-8 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio
• Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach
• Strong project management, multitasking, and decision-making skills
• High on interpersonal, collaboration, communication and presentation skills
• Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext. Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”.




YOUR APPLICATION




Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.




Location:
India : Maharashtra : Thane


Division:
Pharmaceuticals


Reference Code:
719504





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