Job Description

Therapy Marketing Manager


Location/Site: Mumbai


Department / Division / Unit: Abbott Specialty Care


Reports to: Portfolio Marketing Head


Supervises: Brand Operations Managers

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

Therapy growth and market share


Deliver an EI of > 100 for the therapy and increase Abbott market share


Deliver therapy Plan Sales and Plan Margin


Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

Undertake periodic research to identify emerging short and long-term therapy trends


Annually create a therapy plan for the therapy area owned


Identify, ideate and deliver new product opportunities for the therapy


Identify and ideate on product innovations (e.g. LCM, packaging) for existing products


Design initiatives and concepts for scientific differentiation of Abbott in the therapy


Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy


Identify new markets and new channel opportunities to drive therapy growth

Arbitrage between brands


Owner / manager of the marketing spend across brands within the therapy


Evaluate marketing RoI across different activities / brands and adjust strategy accordingly


Decide on pricing strategy for the therapy and between brands / SKUs

JOB SPECIFICATIONS: Skill, Education, Experience

Education:


Graduate in Science / Pharmacy


MBA/PGDBA in Sales and Marketing from a top B school

Experience:

Brand management experience of at least 7 years (preferably in MNC)


At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager


Additional exposure of sales preferred


Exposure to managing Key Accounts / dealing with Key Opinion Leaders


Experience in managing new launches

Skills:


Excellent Communication Skills


Functional & Technical Knowledge on therapy areas owned and other therapies in the division


Demonstrates creativity, innovation and drive for results


Ability to influence, lead and work with cross functional teams


Analytical skills and good financial acumen


Strategic thinking, problem solving and decision making skills


Planning and organizing skills for short term and long term


Time management and multi-tasking skills