Job Description

Key Responsibilities:
1. Marketing Strategy & Planning
Develop and execute marketing plans and campaigns for lab products, instruments, and diagnostic services.
Conduct market analysis to identify trends, competitors, and customer needs.
Support new product launches and promotional events.
2. Branding & Communication
Create and manage marketing materials such as brochures, presentations, digital content, and advertisements.
Coordinate with design and media teams for social media, website, and online marketing activities.
Maintain consistent branding across all communication channels.
3. Sales Support
Collaborate with the sales team to develop marketing tools and campaigns that generate qualified leads.
Assist in customer relationship management and post-marketing follow-up activities.
Participate in product demonstrations, trade shows, scientific exhibitions, and conferences.
4. Market Research & Analysis
Collect and analyze market intelligence on competitors, pricing, and emerging technologies.
Prepare reports on marketing performance and suggest improvements.
5. Training & Technical Support
Coordinate with the technical department to ensure product knowledge and training for internal teams.
Provide marketing insights for product positioning and development.

Skills Required