Job Description

Key ResponsibilitiesChannel Strategy & Planning

Develop

channel-wise marketing plans

aligned with overall brand strategy Customize campaigns for

DTC, modern trade, general trade, salons, and marketplaces

Manage channel calendars, launches, promotions, and visibility plans
Retail & Trade Marketing

Design

in-store visibility

(POSM, testers, gondolas, displays) Plan retailer-specific promotions and sell-out schemes Coordinate with sales teams to improve retail execution Track secondary sales and retail productivity
E-commerce & Marketplace Marketing

Drive performance on

Amazon / Nykaa / Sephora / Flipkart / Tmall

Optimize product listings, A+ content, banners, reviews, and ratings Plan marketplace campaigns, deals, and visibility investments Coordinate with platform account managers
DTC & Omnichannel Execution

Support website merchandising, bundles, sampling, and loyalty initiatives Ensure price parity and consistent messaging across channels Enable omnichannel campaigns (online-to-offline, click & collect)
Product Launches

Lead channel rollouts for new product launches Develop channel toolkits (pitch decks, training, assets) Coordinate influencer, PR, and sampling per channel
Analytics & Budget Management

Track channel KPIs: sell-out, ROI, ROAS, CAC, inventory turns Manage channel marketing budgets and vendor negotiations Prepare performance reports and optimization plans
Key Skills & CompetenciesTechnical Skills

Channel & trade marketing expertise Retail and e-commerce marketing knowledge Strong understanding of beauty consumer behavior Data analysis & Excel proficiency Experience with marketplaces and CRM tools
Soft Skills

Cross-functional collaboration (Sales, Supply Chain, Digital) Strong communication & presentation skills Creative execution with commercial mindset Vendor and stakeholder management
Job Type: Full-time

Pay: ?11,757.81 - ?49,930.25 per month

Work Location: In person