Job Description

Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.

Job title: Marketing Manager, Campaign Management - Client Fulfilment Marketing

Line manager: Senior Marketing Manager, Campaign Management

Department: Research Marketing, Planning- Client Fulfilment Marketing Team (Client Management)

Location: Pune

Purpose of the role:

The Marketing Manager will be part of the Client Fulfilment Marketing team which is responsible to define, plan, manage and deliver the marketing for curated products and services Springer Nature creates on behalf of a wide range of clients globally.

We are looking for an experienced manager to join a dynamic team and be a campaign executor. The Marketing Manager will ensure strong campaign execution focus and effective relationships with other team functions and marketing teams.

Their main goal will be to execute marketing campaigns, monitor performance and optimisation, as well as process improvements and channel expertise.

The ideal candidate we are looking for will have excellent organisational and digital marketing skills and a proven record of collaborative delivery of successful marketing campaigns.

The recently reinvigorated Client Fulfilment team consists of three main functions:

- Client Engagement: working with clients; strong partners to sales, product colleagues and Campaign Development

- Campaign Development: defining and planning campaign programs and their goals, with overall responsibility for all campaign outcomes

- Campaign Management: deploying campaigns, monitoring and optimizing; channel experts.

The Client Fulfilment team is part of Planning within the wider Research Marketing team and supports the Impact Solutions team which comprises advertising, conferences, and both sponsored editorial and custom content to help commercial partners build relationships with the scientific community.

The Marketing Planning team is responsible for the tactical marketing plans, covering all relevant products, solutions and services. The team translates marketing strategies into customer-centric marketing programs that strengthen our brands and deliver value and revenue.

Key Responsibilities

- Campaign coordination, execution and on time deployment across social media - together with an external vendor - and email platforms.

- Monitoring, analyzing and optimizing in-flight campaign performance.

- Sharing campaign trends and insights with other team functions to optimise product and channel mix.

- Assisting SMM with varied marketing workflow improvements and other relevant projects in collaboration with other team functions, marketing teams and key stakeholders.

Key skills

- 3 years + of experience in digital marketing role

- Proficiency in SAP Hybris, Google Analytics, Facebook, Twitter & LinkedIn

- Excellent time and project management skills

- Proven track record of optimising social and email campaigns to achieve KPIs set

- Able to work both independently and collaboratively with other CF stakeholders

- Logical and strategic thinker - sees the \xe2\x80\x9cbigger picture\xe2\x80\x9d outside their everyday task

- Uses accountability, integrity and initiative at all times especially in challenging situations.

About Springer Nature: Springer Nature advances discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. Key to this is our ability to provide the best possible service to the whole research community: helping authors to share their discoveries; enabling researchers to find, access and understand the work of others; supporting librarians and institutions with innovations in technology and data; and providing quality publishing support to societies. As a research publisher, Springer Nature is home to trusted brands including Springer, Nature Research, BioMed Central, Palgrave Macmillan and Scientific American. For more information, please visit springernature.com.
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Springer Nature