Job Description

Experience: 12 plus Years


Location: Offshore


Job Type: Full time


Department: Marketing / Growth / Brand


Reports To: Chief Marketing Officer (CMO) / VP Marketing / CEO


Role Overview:


We are seeking a strategic and performance driven Marketing Lead with 12 plus years of experience to drive our marketing vision, execution, and team leadership. This role requires a strong grasp of integrated marketing across digital, brand, content, performance, and customer engagement, with the ability to deliver measurable business outcomes.


As the Marketing Lead, you will collaborate closely with sales, product, and leadership teams to build brand presence, accelerate demand generation, and scale efforts across channels and regions. Define and execute the overall marketing strategy aligned with business goals and growth objectives.


Lead, mentor, and grow a high performing marketing team digital, content, brand, events, performance).


Own and manage the marketing budget, ensuring high ROI across all initiatives.


Develop and oversee integrated marketing campaigns, including digital, social, SEO SEM, content marketing, ABM, and email.


Drive demand generation strategies to support customer acquisition and retention.


Shape and amplify the brand identity and positioning across target markets.


Collaborate with product and sales teams to create compelling messaging, content, and enablement tools.


Analyze marketing performance data to continuously optimize strategy and execution. Bachelors or Masters degree in Marketing, Business, Communications, or related field.


12 pluayears of progressive marketing experience, with at least 3+ years in a senior leadership role.


Proven track record in building and leading high-impact marketing teams and campaigns.


Deep expertise in digital marketing, content strategy, brand management, and performance marketing.


Strong analytical and data-driven mindset with fluency in tools like Google Analytics, HubSpot, Salesforce, or similar.


Excellent storytelling, communication, and stakeholder management skills.


Experience aligning marketing with sales, product, and leadership teams in crossfunctional environments. Experience in B2B, SaaS, fintech, healthcare, or tech-driven industries.


Familiarity with CRM, marketing automation, and campaign management platforms.Knowledge of growth marketing, influencer marketing, and customer lifecycle marketing.


Experience in global or multi-regional marketing strategies.

About Virtusa

Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth -- one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.



Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.



Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.