Job Description

The ideal candidate is a strategic, data-driven marketing leader with 5-7+ years of experience, ideally in the higher education sector. They possess a proven track record of developing comprehensive marketing strategies that directly increase student enrolment.
Expertise in digital marketing (SEO/SEM, social media), lead generation, and admission funnel optimization is essential. This individual is an inspiring leader, capable of mentoring a team, managing a budget effectively, and using data analytics to drive decisions and demonstrate ROI. They are excellent communicators, skilled at brand management and building key relationships with stakeholders.
Key Responsibilities:
1. Strategic Marketing Planning:

• Develop and implement strategic marketing plans aligned with the college's enrolment goals and overall objectives.
• Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape.
• Define target audiences and develop effective marketing strategies to reach and engage them.

2. Student Admission & Lead Generation:

• Lead the development and execution of lead generation campaigns to drive student applications.
• Manage the admissions funnel, optimising conversion rates from inquiry to enrolment.
• Collaborate with the admissions team to ensure a seamless and positive applicant experience.

3.Digital Marketing & Social Media:

• Oversee the college's digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and content marketing.
• Develop and manage engaging content for various digital platforms to enhance brand awareness and drive traffic.
• Analyse digital marketing performance and optimize campaigns for maximum ROI.

4. Brand Management & Promotion:

• Develop and maintain a strong brand identity and messaging that resonates with target audiences.
• Oversee the creation of marketing collateral, including brochures, website content, and promotional materials.
• Organize and manage college events, seminars, and workshops to promote the brand and attract prospective students.

5. Market Analysis & Competitive Intelligence:

• Conduct ongoing market research and competitive analysis to identify trends and opportunities.
• Monitor competitor activities and develop strategies to maintain a competitive advantage.
• Provide regular reports on market trends, competitor activities, and marketing performance.

6. Relationship Building & Networking:

• Build and maintain strong relationships with prospective students, parents, educational institutions, and industry partners.
• Represent the college at industry events, conferences, and networking opportunities.
• Foster positive relationships with alumni and current students to enhance brand advocacy.

7.Performance Measurement & Reporting:

• Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Monitor and analyse marketing performance data to identify areas for improvement.
• Provide regular reports to senior management on marketing performance, enrolment trends, and market insights.

8. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximising ROI.
• Monitor marketing expenditures and provide regular budget reports.

9. Team Leadership & Development:

• Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
• Foster a collaborative and high-performance team environment.

10. Technology & Marketing Systems:

• Utilize marketing automation tools and CRM systems to streamline marketing processes and improve efficiency.
• Stay updated with the latest marketing technologies and trends.
• Oversee the colleges website, and ensure it is updated and functioning correctly.

Requirements
Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required; MBA/PGDM in Marketing preferred.
• 8+ years of proven marketing leadership experience, ideally within the education sector.
• Expertise in digital marketing, lead generation, and brand management.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in marketing analytics tools and CRM systems.

Skill set
Higher Education Marketing Expertise, Digital Marketing Strategy & Execution, Lead Generation & Conversion Optimisation, Brand Management & Promotion, Marketing Analytics & Reporting, Event Planning & Management, Market Research & Analysis, CRM Management, Digital marketing, Leadership

Skills Required