Job Description

Vice President (VP) Marketing

Industry:

Rubber Manufacturing (Industrial / Automotive / Specialty Rubber Products)

Position Title:

Vice President - Marketing

Location:

Bhayander Mumbai

Reporting To:

Chairman/Managing Director / CEO

Role Overview:

The Vice President - Marketing will be responsible for developing and executing the company's marketing and business development strategies to strengthen market presence, drive revenue growth, and establish the organization as a leader in the rubber industry. The role demands a deep understanding of rubber products, customer applications, market trends, and competitor activities, coupled with strong leadership and relationship-building capabilities.

Key Responsibilities:

Strategic Marketing & Business Development

Develop and implement comprehensive marketing strategies to achieve company growth objectives. Identify new business opportunities in domestic and international markets (OEMs, distributors, industrial users). Formulate long-term brand positioning, pricing, and product promotion strategies. Lead market expansion in key rubber product segments (automotive components, hoses, belts, seals, industrial rubber products, etc.).

Customer & Market Engagement

Build and maintain strong relationships with key customers, OEMs, and channel partners. Understand customer needs and translate them into product/service offerings. Conduct regular customer visits, trade shows, and technical seminars. Manage customer feedback and drive continuous improvement in customer satisfaction.

Team Leadership & Collaboration

Lead, mentor, and manage the marketing, sales, and business development teams. Work closely with R&D and Production to align product development with market requirements. Collaborate with finance on budgeting, costing, and profitability analysis.

Market Intelligence & Analysis

Monitor market dynamics, competitor strategies, and industry developments. Analyze sales data, trends, and forecast market demand. Prepare periodic reports and presentations for the management board.

Branding & Promotion

Strengthen company branding through digital marketing, exhibitions, industry associations, and public relations. Oversee preparation of technical brochures, catalogs, and marketing material. Drive digital transformation in marketing - online platforms, social media, and CRM tools.

Key Skills & Competencies:

Strong knowledge of rubber products and their applications across industries. Proven track record in strategic marketing, sales, and business development. Excellent leadership, communication, and negotiation skills. Strong analytical and problem-solving ability. Ability to build long-term customer and partner relationships. Exposure to international markets and export marketing will be an added advantage.

Qualifications & Experience:

Graduate in Engineering / Science (preferably Polymer / Rubber Technology / Mechanical). MBA in Marketing or equivalent professional qualification preferred. 15-20 years of experience in Sales & Marketing, with at least 5 years in a senior leadership role in the Rubber / Polymer / Automotive components industry. Experience in handling OEMs, large corporate accounts, and international business.
Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund
Work Location: In person