Job Description

• Look after B2B, retail and online marketing campaigns for a reputed organization
• Report directly to the CEO of the business & work with a high performing team

About Our Client

Our client is a prominent name within building materials, with a portfolio of products across various segments, to cater to builders, developers, retail consumers, etc.

• Create a marketing plan for the company that will support the company\'s long-term aspirations; Set high-level targets/KPIs for the marketing department in line with overall business plan
• Develop branding and marketing campaign strategies that align with company\'s overall strategy and fit with customer\'s profiles
• Refine brand imagery and messages
• Outline marketing channels (including digital) for activities - to maximize RoI on marketing spend
• Conduct external events (e.g., conferences, exhibitions, demos) and online, print, and digital content (e.g., product presentations)
• Support the sales teams with brand presence at point of sale, design campaigns for customers and influencers
• Oversee marketing campaign development to ensure all marketing campaigns are consistent in terms of content and tone of voices across different markets
• Measure success of marketing campaign on critical metrics (e.g., ROI, conversion rate); revise marketing campaign content and strategies as appropriate
• Develop and maintain good relationships with third party suppliers such as advertising agencies, standalone marketing platforms, market research firms etc.
• Coordinate with internal and external stakeholders to understand local business and market environment to appropriately adjust marketing strategies
• Create and mentor team - brand marketing, sales promotion, digital marketing etc.

The Successful Applicant

• MBA/PG in Marketing
• 15+ years of marketing experience
• Preference for those with at least 8 years of experience in Real Estate/ Building Materials space
• Good understanding of channels - digital, offline activation, PR etc.
• Well-versed with key marketing metrics to track performance (ROI, conversion rate, share of voice, brand recall, etc.)

What\'s on Offer

An opportunity to lead marketing function for a reputed player in building materials.