Job Description

Job Title: - Assistant Marketing & Community Manager SOCIAL & Smoke House Deli Location: Dehradun Department: -Marketing Reporting to: -Senior Marketing Manager-North Experience: 2-3years KRAs (KEY RESPONSIBILITY AREAS) Planning, developing and directing marketing efforts for all Impresario brands to reach vital customer segmentsfor respective brands. Marketing and Communication:- Implement, monitor, and evaluate marketing communication strategy, including advertisements, promotions andpublic relations to support the marketing objectives and maximize positive exposure in local markets.

• Event Calendar: o Plan, execute and maintain local marketing/event calendars and promotional strategies to meet organizational objectives .i.e., responsible for executing and achieving targets for all initiatives decided by the organization. Work on the 30-60-90 days plan and send in the timelyplans and reports. o Effectively implement all activations in the territory with operations team and vendors.
• Public Relations: o Coordinate with Internal PR team and the local PR agency to amplify marketing efforts andensure maximum press coverage.
• Copywriting and Designing: o Create briefs for copywriters and designers and coordinate execution. o As custodian of the brands ensure that the all communication material used across all advertising, promotions, marketing, social media presence stays true to the essence of thebrand.
• Social Media: o Coordinate with the Social Media team to ensure that all campaigns are effectively promotedand tracked.
• Research and competition analysis: o Conducting online and on ground research to better understand consumer habits. Competitiontracking and price analysis. Positioning our offerings/brand basis consumer and competition understanding.

• Collaborations and tie-ups:

o Tie-up and collaborate with likeminded brands, communities, events. Tie-ups with shows,movies and influencers for pop culture placements.

• Crisis management: o Support marketing director to manage crisis management and local media relations.

New Outlet Launches and growth of existing outlets:

• Strategize and create the launch plan for new outlets and sustenance plans for older outlets in coordination with culture and creative teams.
• Coordinate with PR Agency to achieve frequent, timely and positive media coverage.
• Oversee all launch efforts and track results.

Revenue:

• Responsible for local marketing budget and ROI
• Help monitor sales and increase sales through various customer engaging campaigns
• Negotiate commercial proposals to guarantee that gross margins meet business needs

Workspace at Social:

• Create and execute Work Space related campaigns and evolve Social\xe2\x80\x99s presence in the Startup

Ecosystem

• Participate in the conceptualization and organization of primary and secondary tentpole and new events/ properties to be rolled, together with Culture Team, Unit Managers (operation team) and DigitalMarketing

Reports:

• Regular event reports
• Monthly Marketing report with achievements on the above KRAs.
• 30-60-90 days plan.

Additional Competencies: o Knowledge of business o Customer focus o Teamwork o Communication skills o Problem solving and decision making o Adaptability Job Type: Full-time Salary: \xe2\x82\xb9300,000.00 - \xe2\x82\xb9500,000.00 per year Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Dehradun, Uttarakhand: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Language:

• English (Required)

Speak with the employer
+91 9372487985