Developing Marketing Strategies: Formulate comprehensive marketing strategies to promote the hospital\'s services and specialties. This involves understanding the hospital\'s target audience, competitive landscape, and industry trends. Campaign Planning and Execution: Plan and execute marketing campaigns across various channels such as social media, print, television, radio, and digital platforms. This includes creating advertising materials, coordinating with agencies if necessary, and monitoring campaign performance. Digital Marketing: Utilize digital marketing techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing to increase the hospital\'s online visibility and attract patients. Brand Management: Manage and enhance the hospital\'s brand image and reputation. This involves ensuring consistency in messaging, branding, and visual identity across all marketing materials and communication channels. Market Research: Conduct market research to identify patient needs, preferences, and trends. Use data analytics to gather insights into patient demographics, behavior, and satisfaction levels, and incorporate these findings into marketing strategies. Public Relations: Build and maintain positive relationships with the media, community organizations, and other stakeholders. Generate publicity for the hospital through press releases, media interviews, events, and community outreach programs. Patient Engagement: Develop initiatives to engage and retain patients, such as loyalty programs, patient education seminars, health fairs, and wellness workshops. Physician Relationship Management: Collaborate with physicians and healthcare providers to promote their services and specialties. Facilitate communication between physicians and patients through referral programs and physician directories. Budget Management: Manage the marketing budget effectively, allocating resources to different marketing activities based on their potential ROI. Monitor expenses and analyze the cost-effectiveness of marketing campaigns. Performance Tracking and Reporting: Track key performance indicators (KPIs) such as patient inquiries, appointment bookings, website traffic, and campaign metrics. Generate reports to evaluate the effectiveness of marketing initiatives and make data-driven decisions for future strategies. Job Type: Full-time Pay: \xe2\x82\xb915,000.00 - \xe2\x82\xb925,000.00 per month Schedule:

• Day shift
• Morning shift
• Night shift
• Rotational shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor\'s (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person Application Deadline: 05/05/2024