A marketing executive plans, implements, and monitors marketing campaigns to promote a company's products or services, conduct market research, and manage digital and offline channels. Key responsibilities include creating content, managing social media and email campaigns, updating websites, analyzing campaign performance, and collaborating with internal and external teams. Essential skills for this role are strong communication, creativity, analytical thinking, organizational skills, and proficiency with marketing tools and software.
Key Responsibilities
Campaign Planning & Execution:
Support the planning and execution of marketing campaigns across digital and traditional channels.
Content Creation:
Develop and write marketing copy for newsletters, ads, product pages, and promotional materials.
Digital & Content Management:
Schedule and publish content on social media and email platforms, and manage web content using CMS platforms like WordPress.
Market Research:
Conduct research to identify market trends, target audiences, and competitors.
Performance Analysis:
Monitor the performance of marketing campaigns and document the results for future improvement.
Collaboration:
Work with other teams, such as sales and design, and with external agencies to ensure cohesive marketing efforts.
Essential Skills
Communication & Interpersonal Skills:
Excellent verbal and written communication, as well as strong networking and teamwork abilities.
Creativity & Content Skills:
Creativity, content writing, and the ability to develop innovative marketing ideas.
Analytical & Strategic Skills:
Strong analytical thinking, market research capabilities, and strategic planning abilities.
Technical & IT Skills:
Proficiency with web analytics tools, CMS platforms, and other marketing software.
Organizational Skills:
Strong time management, organization, and attention to detail.
Business Acumen:
Commercial awareness, an understanding of business goals, and the ability to manage budgets.
Work Environment
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