Job Description

Introduction

The Economist Events create world-class events that truly bring the content of The Economist to life. Through innovative programmes and high-quality execution, The Economist Events has a long-standing reputation for bringing together senior-level stakeholders from government and business to discuss and debate globally important issues with the purpose of promoting progress.

We are recruiting for a Marketing Executive to work in our Global Events business. The successful candidate will undertake activity across a variety of marketing channels to achieve target delegate revenue and delegate guest places for a number of events. They will also assist Marketing Managers in tasks that increase brand awareness of each event and The Economist Events overall.

Accountabilities

How you will contribute:

• Plan out and lead the marketing strategy for a variety of events globally, including executing the event marketing plan, working to a set budget and using a range of marketing channels to achieve set KPIs (i.e. event delegate revenue target, high-level guest acquisition)
• Undertake outbound email marketing via Eloqua EMS, creating and scheduling communications with approved target audience and message content
• Establish relationships with marketing partners including business associations, chambers of commerce, academic institutes
• Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
• Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps, qualifying the leads where possible
• Run event social media activity to generate leads
• Data gather for post event marketing summary documents including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner
• Provide assistance with direct marketing tasks, track inbound queries / brochure download
• Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
• Undertake competitive analysis across industries

• Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
• A strong understanding of customer acquisition, online marketing and new media channels
• Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress
• Excellent written English and proof-reading skills
• Commitment to standards of excellence with attention to detail
• Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
• An interest in current affairs

The Economist Group