Job Description

ob Title: Marketing Executive
Job Summary
We are looking for a dynamic and result-oriented Marketing Executive to implement go-to-market strategies for branding and business growth. The role involves coordinating with multiple agencies and internal stakeholders to execute digital and offline marketing initiatives effectively.
Key Responsibilities (KRAs)
Digital Marketing
Plan, coordinate, and track social media activities across platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.).
Monitor website analytics and present ROI reports.
Update and manage Google My Business listings for all stores.
Track SEO performance on a monthly basis.
Monitor and manage Google Ads and SEM campaigns, ensuring ROI.
ATL & BTL Marketing
Execute ATL & BTL activities such as print ads, radio promotions, roadshows, product launches, and exhibitions.
Coordinate with advertising and PR agencies for campaigns.
Manage end-to-end execution of marketing events.
Handle print coordination for in-store branding across locations.
In-Store Marketing
Coordinate with city teams and stores for marketing collateral requirements.
Maintain and manage visual merchandising (VM) inventory.
Promotions & Events
Plan and execute new product launches for company brands.
Manage cross-promotions and brand tie-ups.
CRM Activities
Coordinate CRM campaigns and customer engagement activities.
Manage gift cards and loyalty programs.
Coordinate with Pine Labs for SMS campaigns.
Reporting & Analysis
Prepare and present monthly MIS reports.
Analyze agency reports and execute action plans discussed in meetings.
Required Skills
Strong interpersonal and communication skills
Innovative and creative thinking
Proficiency in MS Office (Excel, PowerPoint, Word)
Basic understanding of digital marketing tools and analytics
Industry
Retail (Luxury & Mass Consumer Market)

Skills Required