create awareness of and develop the brand you're marketing
communicate with target audiences and build and develop customer relationships
Help with marketing plans, advertising, direct marketing and campaigns
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
produce creative content, including videos and blog posts
Run social media channels
organise and attend events such as conferences, seminars, receptions and exhibitions
Source and secure sponsorship
arrange the effective distribution of marketing materials
maintain and update customer databases
evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
track marketing performance and return on investment and prepare weekly or monthly reports for management.
Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities oversee and manage the marketing budget.
Skills :
Good understanding of market research techniques, data analysis and statistics methods.
Thorough knowledge of strategic planning principles and marketing best practices.
Proficient in MS Office and marketing software.
Familiarity with social media and web analytics.
Excellent communication and people skills.
Strong organizational and time-management abilities.