Job Description

Marketing Communications Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

You will be working as Marketing Communications Specialist and will be part of Process Automation Business Area for Process Control Platform Division based in Bangalore, India. In this role you will be reporting to IA PCP Marcom Manager and will be responsible to drive product related internal and external communication across geographies and stakeholder groups to maximize visibility, drive thought leadership, improve market position and increase customer retention.

Your responsibilities

• Developing messaging based on value propositions and product positioning. Developing, proposing, coordinating and implementing communication plans aligned with the product/business areas/division priorities
• Developing and maintaining marketing materials and content in cooperation with Product Management and Product Marketing Management while ensuring adherence to global ABB brand guideline
• Defining marketing communications tactics to support product launches. Acting as market launch project manager, coordinate the rollout in cooperation with the divisions
• Defining and developing marketing campaigns with business lines to support business growth. End to end management of integrated campaigns, from briefing to performance analysis
• Developing and maintaining the web and intranet product pages in coordination with division digital communications manager to improve user experience and generate leads
• Maintaining a library of product related photos and video, media bank and PIR, graphics and product documentation in ABB Library
• Defining efficiency, quality and business impact metrics for the communication activities and regularly review and evaluate results. Training salespersons about messages and how to use marketing tools

Your background

• Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in Marketing and Communication
• Minimum 10 to 15 years of experience in industrial marketing and communications
• Working knowledge in documentation and technical knowledge in SEO and google analytics
• Good proficiency with MS office, Teams, Sharepoint and Adobe Creative Suite
• Creative thinker, open-minded, autonomous and ready to explore new things
• Strong project management skills and creative writing
• Proven ability and experience to communicate effectively with partners, vendors, internal customers, colleagues

More about us

Our Process Automation business offers a range of solutions for process and hybrid industries, including our industry-specific integrated automation, electrification and digital solutions, control technologies, software and advanced services, as well as measurement & analytics, marine and turbocharging offerings. Process Automation is #2 in the market globally. Based on its deep domain knowledge, experience and expertise in delivering world-class automation products, systems and solutions, a wide area of complimenting digital and collaborative solutions across applications and sectors, the Process Automation business helps customers remain competitive, improving their ROI and running safe and productive operations. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning Work model: on site #LI-onsite