Profile: Marketing & Branding Role - ITJob: Full TimeType: PermanentJob description :- Analyze brand positioning and consumer insights- Shape and communicate our vision and mission- Translate brand elements into plans and go-to-market strategies- Manage a team of marketing people working on brand initiatives- Lead creative development to motivate the target audience to - take action-- Establish performance specifications, cost and price parameters, market applications and sales estimates- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets and competitors- activities- Oversee new and ongoing marketing and advertising activities- Monitor product distribution and consumer reactions- Devise innovative growth strategies- Align the company around the brand\'s direction, choices and tacticsRequirements :- Proven ability to develop brand and marketing strategies and communicate recommendations to executives- Experience in identifying target audiences and devising effective campaigns- Excellent understanding of the full marketing mix- Strong analytical skills partnered with a creative mind- Data-driven thinking and an affinity for numbers- Outstanding communication skills- Up-to-date with latest trends and marketing best practices- Degree in marketing or a related field (ref:updazz.com)
updazz .com
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