Job Description

This role is for one of the Weekday's clients
Min Experience: 5 years
Location: Pan india
JobType: full-time
We are seeking an experienced Lifecycle Marketing Automation Specialist to lead the planning, execution, and optimization of automated, data-driven customer engagement journeys across digital channels. This role requires strong expertise in marketing automation platforms, a deep understanding of customer lifecycle strategies, and the ability to deliver personalized campaign experiences that drive measurable business outcomes.
Experience
5-8 years of experience in Salesforce Marketing Cloud and digital campaign operations.
Requirements
What You'll Do

• Design, build, and manage automated marketing workflows and customer journeys across digital touchpoints.
• Develop and execute targeted communication programs using segmentation, personalization, and dynamic content logic.
• Build responsive and well-structured email campaigns using HTML/CSS, ensuring cross-device compatibility.
• Collaborate with cross-functional teams including marketing, product, and analytics to enhance campaign performance and audience strategy.
• Monitor campaign performance metrics, conduct A/B tests, and implement optimization strategies for continuous improvement.
• Work with marketing data models and advanced logic to improve targeting, audience insights, and lifecycle engagement.
• Maintain campaign documentation, workflows, and quality assurance standards.

What You'll Bring

• 5-8 years of experience in marketing automation and digital campaign operations.
• Hands-on experience with enterprise automation and journey-building tools.
• Strong proficiency with personalization techniques and scripting languages (e.g., AMPScript or similar).
• Capability to build custom email layouts and components using HTML and CSS.
• Solid understanding of segmentation, customer lifecycle management, and performance analytics.
• Ability to collaborate effectively across teams and communicate data-backed recommendations confidently.

Core Skills
Marketing Automation o Customer Journeys o Email Campaigns o Personalization o AMPScript o HTML/CSS o Data Extensions & Segmentation o Journey Optimization o A/B Testing o Lifecycle Engagement o Campaign Analytics

Skills Required