Job Description

#LI-PS1
Job Title: Marketing Automation QA Specialist
Experience: 5+years
Location: Bangalore (Hybrid)
Shift Timings: Aus (6AM start)
Notice period: Immediate to 60 days
Email to: jobs@aptita.com
Summary
Support the business in executing marketing automation campaigns, assuring the quality of assets built by other team members, and communicating with stakeholders regarding their marketing automation needs.
Responsibilities

• Execution of marketing campaigns - activities include but not limited to, quality assurance on campaign flow builds, email creation and scheduling, outbound landing page creation, form creation, media placement tracking, etc.
• Understand and follow email and marketing automation processes including workflow documentation and QA testing
• Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
• Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
• Understand nurturing programs as it pertains to execution of email and marketing automation campaigns
• Support the execution of automated lead generation programs
• Report on critical email and marketing automation campaign metrics
• Support the development of digital templates (emails, landing pages, programs) within the marketing automation platform
• Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
• Marketing Automation Platform expert

Qualifications

• 5+ years digital marketing experience with experience working on Salesforce Marketing Cloud and other MA platforms like Watson/Silver pop, Marketo, Eloqua, HubSpot.
• Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
• Must be able to demonstrate a high level of marketing automation and CRM experience
• Excellent communication skills: written, verbal, presentation
• Bachelor's Degree required or equivalent combination of experience and education
• HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
• Proven ability to work in a collaborative environment as well as being a motivated, self-starter
• Candidate must thrive in a fast paced, iterative, deadline driven environment

Notice period: Immediate to 60 days
Email to: jobs@aptita.com/poniswarya.m@aptita.com

Skills Required