Job Description

The Marketing and Communication Manager is in charge of promoting, and developing the hotels' visibility, reach and reputation to support overall hotel revenue.

Activities

• Coordinate marketing and effective implementation of the promotional strategies for all services the hotel has to offer;
• Create the annual marketing plan and follows it on a monthly basis;
• Manage the newsletter and social media including engagement, content creation, scheduling, monitoring, writing and posting all status updates within the brand guidelines;
• Optimize the awareness of different hotel outlets and events;
• Create the annual events calendar as well as initiate regular marketing meetings;
• Create marketing, PR reports and press tools; Delivers a monthly report, and newsletter for the hotel
• Liaise with local/regional media; prepare press releases of events;
• Assist departments with creative ideas;
• Ensure the consistency of all marketing collaterals with Accor, Novotel and ibis standards, create the promotional materials, brochures, and leaflets and follows production;
• Digital Acquisition marketing - SEO, OTA's, Accor Loyalty Programs, website content Optimisation, Metasearch channel Optimisation.
• Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue-generating departments.
• Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy, and guidelines and that the Hotel actions have been implemented where appropriate.
• Attends regular departmental marketing communications meetings and ensures departmental briefings and meetings are effective and conducted as necessary.
• Ensures that all collateral and contents meet Novotel and ibis brand standards consistently