Responsibilities: \xe2\x97\x8f Data Analysis: - Conduct in-depth analysis of digital marketing campaigns across various channels such as social media, search engine marketing, email marketing, and display advertising. - Utilize tools and platforms to gather, interpret, and present key performance indicators (KPIs) to assess the effectiveness of marketing efforts. \xe2\x97\x8f Reporting: - Develop and generate regular reports to communicate campaign performance, trends, and actionable insights to internal teams and clients. - Collaborate with cross-functional teams to create customized reports that align with client objectives and KPIs. \xe2\x97\x8f Strategic Insights: - Provide strategic recommendations based on data insights to optimize marketing strategies and improve overall campaign performance. - Identify opportunities for growth and improvement through analyzing market trends, competitor activities, and customer behavior. \xe2\x97\x8f A/B Testing: - Plan, implement, and analyze A/B tests to optimize various elements of digital marketing campaigns, such as ad creatives, targeting parameters, and landing pages. \xe2\x97\x8f Forecasting: - Assist in developing forecasting models to predict future campaign performance and budget allocation, helping clients make informed decisions. \xe2\x97\x8f Client Communication: - Collaborate with account managers to present findings and insights to clients clearly and understandably. - Act as a trusted advisor to clients, providing data-driven recommendations for achieving their marketing objectives. Requirements: \xe2\x97\x8f Bachelor\xe2\x80\x99s degree in Marketing, Statistics, Business, or a related field. \xe2\x97\x8f Proven experience as a Marketing Analyst or similar role in a digital marketing environment. \xe2\x97\x8f Strong proficiency in data analysis tools and platforms, such as Google Analytics, Adobe Analytics, and marketing automation software. \xe2\x97\x8f Excellent analytical, critical thinking, and problem-solving skills. \xe2\x97\x8f Advanced proficiency in Microsoft Excel and data visualization tools. \xe2\x97\x8f Knowledge of digital marketing trends, best practices, and emerging technologies. \xe2\x97\x8f Effective communication skills to convey complex data insights to both technical and non-technical stakeholders. Job Types: Full-time, Permanent Salary: \xe2\x82\xb916,000.00 - \xe2\x82\xb940,000.00 per month Benefits:
Paid sick time
Paid time off
Schedule:
Day shift
Fixed shift
Monday to Friday
US shift
Weekend availability
Supplemental pay types:
Yearly bonus
Work Location: In person Application Deadline: 29/02/2024 Expected Start Date: 01/03/2024
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