Job Description

Job Title - Marketing Manager - Brand Activation (Rural Marketing) Place of work - Mumbai Business Unit - Corporate Function Function - Marketing & Communication Responsibilities Build and maintain a calendar of brand activation / marketing events for the RBT. Managing & organizing rewards and recognition events for Rural Banking Team (RBT). Managing & organizing new branch launch events and activation support for RBT. Managing & organizing marketing activities & events for branches across pan India. Managing customer gifting for rural branches for NTB marketing events & activities. Provide consumer insight to businesses to help develop marketing initiatives that are differentiated and relevant to audiences / customers. Work with multiple stakeholders \' business heads, product managers, agencies, branches etc. to execute continuous / new marketing initiatives. Requirement Marketing Track record of successful end-to-end delivery of event projects & programs, from briefing and conceptualization to onsite build and supplier management. A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice Experience in managing complex event production and event logistics. Previous brand experience, activation or sponsorship at a manager level. A passion for creating & delivering innovative ideas and experience High degree of attention to detailing and trustworthiness Excellent interpersonal skills and ability to build & maintain relationships across verticals. A good team player who meets and exceeds team goals. Self-motivated, confident, energetic and creative.

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