Job Description

Noida, Hyderabad, Bengaluru, Chennai Full-Time Marketing

We want people who are passionate about solving today’s healthcare challenges and positively impacting people’s health and well-being.

After all, that’s what we’ve been focusing on for the past six years. We’re on a purpose-driven journey to impact the future with a healthcare system that cares. The healthcare industry is undergoing a massive transformation, and Innovaccer is helping organizations effectively care for patients in today’s digital world. Our story began when a handful of go-getters got together to tackle one of the healthcare industry’s most pressing needs: a one-stop, whole-patient data bank that breaks down data silos to help teams provide the best care possible. Our mission to care as one is centered around the need for an integrated patient view to improve care delivery.
And you don’t have to take our word for it; Innovaccer recently achieved unicorn status as one of the fastest-growing companies in healthcare technology.
Innovaccer is uniquely positioned in the marketplace and is building a one-of-a-kind healthcare cloud that will enable users to develop applications and solve long-standing healthcare challenges. See our latest KLAS ranking.

Working here is different.

We take pride in our grit and purpose-driven work ethic. It’s why we’ve been able to solve some of healthcare’s most challenging problems and why we continue to energetically take on incredible challenges.
We dream, we collaborate, we experiment, and we break new ground. We’re a strong team that looks out for each other.

At Innovaccer, you can expect plenty of support and guidance from your colleagues with opportunities to learn, grow, and make a difference.
We love organized chaos. So, if you are looking for a typical 9 to 5 job where you are told what to do, this may not be for you. When you work with Innovaccer, you are your own boss.

Your Role

We are looking for a smart, driven Manager-Marketing Operations to work in the Marketing operations team to empower marketing teams with actionable data insights. You will be responsible for developing key processes and reports & insights to support business decisions and help formulate campaign planning, targets distribution and lead generation strategy. You are required to set new processes, and improve the existing ones using the data driven approach and are capable of using CRM/Project Management tools. You will define new initiatives, execute these projects, and track performance metrics. These projects will span across product, growth strategy, sales, partnerships & marketing teams. You will be responsible for managing & streamlining the initiatives and processes undertaken by the Marketing Operations team. An Associate Manager/ Manager is an individual with a strong desire in learning how a business is run, how the growth is hacked, how data-driven decision-making is done, and how efficient processes are created. You have to be proficient with sound business logic and the ability to structure approaches/strategies for adding value in complex business analysis. You’ll be working with the Operations Team and the Go to Market Leadership to devise data-driven strategies and improve process efficiency. The oversight and coordination aspects of the role give it a unique left-to-right view across the business. For this role, you need to be a creative and a quantitative thinker. You will be liaising with department heads and their reportees to discuss the progress on their goals, highlight the deviations, prepare solutions, and monitor progress on the next steps. A day in the Life at Innovaccer:

• Working closely with the leadership to devise data-driven strategies and improve process efficiency.
• Helping the Marketing Teams in setting new processes and improving the existing
• Driving data-derived insights across a wide range of divisions by automating advanced statistical models, machine learning algorithms, and computational algorithms based on business
• Creating and Integrating Databases and from multiple sources and helping Analytics and Operation vertical with decision making and predictive
• Liaise with department heads and their reportees to discuss the progress on their goals, highlight the deviations, prepare solutions, and monitor progress on next steps
• Understanding business objectives and developing models that help to achieve them, along with metrics to track their
• Help in general automation and integration of different
• Lead paid marketing analysis and dictate allocation of growing budgets via collaboration with the Marketing Leadership Team in tandem with Revenue Organization
• Leverage multiple channels to tether comprehensive data sets from sources such as Google Analytics, LinkedIn Paid Advertising, and Salesforce Campaigns
• Create, analyze, and optimize lead generation processes ( MQLs & SALs ).
• Improvement and identifying growth opportunities/threats based on internal and external data sources, market trends, and user behavior in an effort to strengthen efficiency and provide strategic direction to the Marketing Team
• CRM knowledge of managing databases, creating reports and dashboards, lists,
• Catalyze the creation of the Marketing Qualified Leads ( MQLs ), Sales Accepted Leads ( SALs ), generate and optimize end to end unified lead
• Ability to work in large, collaborative teams to achieve organizational goals and passionate about building an innovative
• Provide operational support and reporting to the leadership to help them run their portfolios, understand key performance metrics and drive performance improvements.
• Collaborate with the Innovaccer Leadership team and cross-functional heads across sales, product, sales support, and marketing functions to align strategies and provide Operational support in achieving business

Preferred experience:

• 3+ years of relevant experience in Marketing Operations/Sales Operations roles
• Exceptional Team Management skills
• Experience leading, or working with, a multi-faceted marketing
• Extremely comfortable with Data Analysis
• Be a self-starter who can manage multiple tasks simultaneously with minimal supervision.
• Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment
• Excellent written, oral, and interpersonal communication skills across multiple audiences and methods.
• Experience with Salesforce is a must.
• Understanding of PowerBI/Tableau, Pardot , Einstein Analytics or any other Marketing Automation Tool

What we offer:

• Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it’s our product or our domain, you will dive straight in and be certified by the best in the world
• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work
• Health Benefits: We cover health insurance for you and your loved ones
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer
• Pet-friendly office and open floor plan. No mundane cubicles