Job Description

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Job Title

Role Summary - a line on the role

About Godrej Properties

Godrej Properties is among the fastest growing real estate companies in India, having grown by a CAGR of 20% by booking value in the last 5 years and earned the distinction of being the largest listed real estate developer in India for last two financial years (FY2018 and FY2019). We aim to accelerate this momentum further over next few years and are looking for motivated individuals to be a part of our growth story.

Godrej Properties has a unique Joint Venture based development model which helps us to keep an asset light balance sheet, thereby mitigating financial risks associated with a debt heavy structure, supports independent scale-up of local operations across various geographies and create a strong business development pipeline.

GPL has been consistently ranked amongst the top 2 places to work in the Real Estate segment in the "Great Places to Work" survey. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams. GPL brings the Godrej Group philosophy of innovation, sustainability and excellence to the real estate industry. Each development combines a 122-year legacy of excellence and trust with a commitment to cutting-edge design and technology. GPL has received 8 awards in Q1 FY19. Godrej Properties is currently developing residential, commercial and township projects spread across the country in 12 cities.

Our People Philosophy

Core to our employer brand, is the philosophy of tough love. We expect a lot from our team members, differentiate on the basis of performance and potential through career opportunities and rewards and lay particular emphasis on developing, mentoring and training. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. And we understand that our team members play multi-faceted roles. This is why we encourage them, not just to explore their whole selves, but also create an enabling space for them to do so.

Watch 'Why Godrej' by Nadir Godrej, a video on our people philosophy.

Read more about our people philosophy here.

Your Roles & Responsibilities

Responsibility Area

Key Activities

Indicative Performance Measures

Operational

• ATL activities

(pre-post sales)

• Campaign concepts and product alignment
• User/Target group segmentation and media consumption mapping (investor base, end-user segmentation)
• Sales Vertical wise lead generation plan
• Messaging for channel wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenence calender
• Collateral Development concept and sign-off (3d models, renders, Avs, VR...)
• Co-ordination with HO Marketing on region requirements
• Media Management for integrated marketing campaigns
• Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign for the brands he/she will be responsible for. (Newspapers/Magazines/Journals) advertisements, Television advertisement , Radio advertising , Outdoors - Hoardings, Pole Koisks, Billboards, Posters etc.
• Co-ordinate with various media agencies and ensure timely release of the advertisement
• Tracking of campaign response.
• ROI Management for overall campaign
• Tie-ups: Partnerships and Brand alliances
• Award submissions

• Achievement of AOP marketing and sales targets.
• Marketing spend efficiency
• Timely availability of various consumer research reports
• Timely availability of the promotional material for various projects
• Effective support to sales department
• Timely release of ads
• Responsible for Brand Health scores across projects
• No of tie-ups/brand-associations created

• BTL activities

(pre-post sales)

• Provide necessary brand experience at various exhibitions, promotions and events.
• Responsible for conceptualization of the brand experience at various events.
• Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness . will be responsible for ROI on the activities conducted.
• Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained.
• Contribute and scrutiny the marketing office established at various sites/regions.
• Track and analyze the Sales data from respective sales personnel from various sites/regions
• Award submissions

• Experience management across touch-points for key milestones( allotment, registeration, hand-over)

• Research

• Micro-market analysis and product wise recommendations
• Customer Research and Dip-stick: Preferences, Lifestyles, Attitudes, Behavioral mapping
• Competitive research - Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications etc.

• Promotion

• Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders - Elevations, Interiors from the respective vendors.

• Content Development

• Understand, design and participate in various marketing campaigns
• Analyze the data in terms of the traffic and conversions and fine tune the upcoming campaigns accordingly

• Coordination

• provide relevant inputs regarding how the sample flat should look like, what necessary interiors specification are to be maintained.
• Contribute and scrutiny the marketing office established at various sites.
• Derive insights from the Sales data from respective sites/projects
• Co-ordinate with the projects team regarding the project layout and relevant details and

• PR

• Tie-ups with leading publications and channels for coverage, in-coordination with HO PR
• Publishing a year long content planner for coverage
• Budget allocation and management
• Awards: Closing on key wins for the year

• # Coverage
• Media value of PR coverage garnered.

Position Requirements

Process

• Process Adherence

• Complies with company defined guidelines and processes
• Adheres to project timelines

% Process compliance

• Process Improvement

• Identifies processes/procedures in own work area that need improvement
• Recommends process improvement ideas to streamline efficiency/ costs/ productivity
• Undertakes process improvement activities in own work area

Initiatives taken

Impact of process improvement ideas

People management and Development

• Goal Setting

• Conducts goal setting exercise for the role
• Prepares goal sheets
• Defines and sets work objectives for team members
• Balances work allocation in team

Timeliness

• Recruitment

• Recommends manpower for the region
• Conducts interviews for all requirements in the team

Lead time in closing positions

• Performance Management

• Conducts weekly review meetings and regular performance reviews with the entire team
• Provides guidance and direction to team members
• Conducts periodic reviews and year end appraisals for team members

Timeliness of appraisals

Objective appraisals

• Culture Building Contribution

• Recommends and implements policies to ensure retention of the high potential/performing employees
• Acts as first point of contact for communication, interpretation and implementation of management decisions to direct reporting subordinates
• Communicates and implements GPL values/ processes/systems within own team

Attrition %

Internal Interfaces

Purpose of Interaction

Regional Finance

Payment of Bills (vendors, content developers, exhibitors, media agencies)

Regional Business Development

Obtain project related information, approval on brochure content etc.

Regional Operations/Projects

Project details for brochures and approval on prototype of the project

Regional Legal

Agreement for contracts, vendors, exhibitors etc.

Product : To understand market and pricing.

Regional Sales

co-ordinate and liase with regional sales team to understand problem and requirement to achieve quarterly sales numbers

External Interfaces

Purpose of Interaction

Media Agencies

Release of Ad

Content Developers

Get content prepared required for website, ads, brochures etc.

Event management companies

Participate, provide sponsorship in the exhibitions

Research agencies

Acquiring research reports

Experience:

Current Incumbent's

Education Qualification &Experience

Threshold Education Qualification & Experience

MBA from Premier Institute. Specialization in Marketing-6-8 years ; preferably from consumer goods, fmcg & real estate industry

Functional/ Technical competencies

• Knowledge of real estate industry
• Negotiation skills
• Product understanding,
• Key account management
• Business acumen
• Channel partner management

Godrej Capability Factors

Leading Self

• Initiative: Drive Ownership, tenacity
• Hunger to Learn & Improve: Humility, Growth Mindset, Committed to Change
• Emotional & Social Awareness: Maturity, Self Awareness, Influence

Leading Others

• Leading Team: Creating high performance team, Adaptive, Motivator
• Developing Others: Nurtures Talent, Feedback, Mentoring
• Fostering Collaboration: Godrej First, collaborates, Builds Bridges

Leading Business

• Customer Centricity: Insightful, Innovates, Delights
• Acting strategically: Envision, Frames Issues, Action Orientation
• Delivering Results: Commercial Acumen, Execution Excellence, Agility
• Institution Building: Role Model, Knowledge Sharing, Shape Culture

Reporting Structure- Sr. Manager- Marketing (Mehul Dak)

Job Location- ICC Pune (Pimpri Chinchwad)