Job Description

Profile: Manager / Head - Product Marketing - EducationJob: Full TimeType: PermanentJob description- Product Marketing Manager would be required to lead product marketing on the consumer side. As a product marketing leader, s/he is expected to be an authority of consumer\'s needs for each offerings to consumers.- S/he will need to own the consumer\'s journey across marketing and product funnels. S/he will be expected to work with external agencies (creative / media/research), marketing team, product team(s), operations team(s) to solve user needs at various points of the marketing & product funnels, and grow the individual business lines.- Consumer side offerings (products) include: - student counseling, student alumni connect for expansion and related activitiesResponsibilities would include : - Drive consumer obsessiveness within the various team(s- Understand the needs of various consumer segments for various products- Continuously meet consumers for different product lines, and be the undisputed voice of the consumer in every forum- Discover a unique differentiated value proposition for each of the products based on robust market research.- Ensure each stakeholder- buy-in into this value proposition and serve as the checker who ensures that lives up to this value proposition- Create and monitor consumer feedback loops to ensure the right product features are prioritized and built- Formulate a robust communication and growth strategy for each of the product lines and work with different stakeholders execute the growth plan- Create programs and campaigns that ensure strong retention of the platform- Co-own revenue and transaction volumes with Product & digital marketing- Define KPI\'s of marketing effectiveness of digital, brand campaigns and track it along with the respective teams- Formulate and execute effective communication loops that ensure high product usage and maximizes good product experience (ref:updazz.com)

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