Job Description

About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers.


As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.


Thinking of becoming a PayUneer and you are curious to know more about us? Read more about the life in PayU here


Role: Manager - Digital Marketing
Location: PayU Gurgaon/Bangalore

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As a Manager \xe2\x80\x93 We\xe2\x80\x99re looking for 5+ years of experience purely in digital marketing with reputed product specific orgs - in fintech, technology software
Preferred from B2C background or someone who has experience in scaling B2B for SMBs
Google Ads - Search campaigns (strongly recommended) for the acquisition of new customers, Discovery & Performance Max campaigns, App campaigns, Video/Youtube campaigns for branding
Candidate should have experience with both digital platforms - Google Ads and Facebook Ads
Scaling acquisition campaigns for self-onboarding journeys (minus lead gen)
Implementation of campaign analytics, Data Studio, Google Tag Manager
SEO is not necessary but good to have as a skill
Excellent written and communication skills are a must for this role

www.payu.in.
As our online presence is extremely important for the success of business, your position will play a huge role in driving our business growth and success.

Responsibilities
Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Work closely with content and product marketing team on landing pages, ad copies, display creatives, etc.
Work on SEO - on-page and off-page optimizations
Work closely with web developers and ops team for SEO & Website performance
Create a steady pool of affiliates/resellers for acquiring new customers
Work towards increasing organic search and ROI maximization
Regularly perform thorough keywords and competition analysis
Monitor domain performance, redirects, impressions, click rate, bounce rate, and other KPIs
Prepare and present daily reports on traffic, rankings, website performance and other SEO aspects
Drive lead gen through account-based marketing campaigns
Evaluate emerging technology, brainstorm new creatives ideas for growth strategies

Skills:
Good communication skills both written and verbal
Should have prior experience leading and managing SEO/SEM (keywords, UTMs, backlinking content identification etc.), marketing database, email, social media and/or display advertising campaigns
Good understanding of various day to day marketing tools \xe2\x80\x93 Webmaster, Postmaster, Google Analytics, Ahref/Semrush, Data Studio, Adwords)
Working knowledge of setting up ad campaigns on Google, Facebook, Instagram, LinkedIn
Basic knowledge of Schema, HTML, CSS for SEO optimizations
Highly creative with Strong analytical skills and data-driven thinking
Should have good project management skills, work on multiple projects and with various stakeholders for timely deliveries
About us:
At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more www.payu.com


Our Commitment To Building A Diverse And Inclusive Workforce
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.