Job Description

Responsibilities & Key Deliverables

Key Accountabilities:
Develop, maintain and implement the Brand Plans covering:
- Customer segmentation, competition analysis, brand budget planning
- Plans alignment with current strategic business directions
- Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales

Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans; State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both

Managing and ensuring a healthy Product Portfolio for brands

Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team
o Knowledge of ATL and BTL media and how to use it in brand plans
o Briefing the agency; Evaluation of creative
o Local adaptations of brand materials as per regional needs

Brand Reviews to strengthen strategic alignments for product/brand growth
- Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities

Brand activations with result-orientation and time and cost ownership
- Developing Execution Plan with Roles and responsibilities
- Timeline adherence to execute on-ground plans
- Monitoring and publishing dashboard for all ongoing activities

Innovative marketing solutions to deliver higher impact
- Identify new platforms for engaging with the customers
- Business case for pilot project and experiment
- Pilot implementation, Learning, Preparing PDCA and scaling up for all India use

Drive market research for brands with research team
o Briefing the Research Head
o Interaction with the Research team
o Field visit with the Research team
o Aligning actions based on research

Direct touch with Customer, channel contacts for first hand analysis and implementation of strategies; Generating insights by regularly visiting markets and working with sales team, these insights would reflect in the brand plans and brand innovations

Key Expectation:

To be able to implement simultaneous activities and programs on time and on budget, producing the agreed top line growth and MS gain

Success in this role will require a close relationship with sales, product / technical team and key dealers. In addition, a thorough understanding of the external market and competitor activities is essential.

Experience

Minimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principles

Industry Preferred

Qualifications

BE Mechanical / Automobile/ Agriculture , MBA ( preferred )

General Requirements