Job Description

About Us We are a forward-thinking performance marketing agency, operating from eleven offices on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected age. And our data-centric, ROI-positive approach, ensures we lead the industry. Who you are You are someone who isn\xe2\x80\x99t just a digital native that\xe2\x80\x99s driven by the \xe2\x80\x9cthe next big thing\xe2\x80\x9d \xe2\x80\x93 rather, you are more interested in the vision and long-term impact of growth in this industry. In character, you are curious; in approach, resilient. You understand that work ethic is critical, and getting to powerful, deeper insights are a by-product of diligence and dedication. You question and challenge the status-quo. You don\xe2\x80\x99t just stop at \xe2\x80\x9ca-ha\xe2\x80\x9d moments. You obsess over quality. You habitually compete against yourself, not others \xe2\x80\x93 you are your own motivation engine. You\xe2\x80\x99re obsessed with figuring out the \xe2\x80\x9cwhy\xe2\x80\x9d, and aren\xe2\x80\x99t happy until you have your answer. You are someone who sees a way around every obstacle, looking for solutions to every problem. You thrive on crafting ingenious solutions to what many may consider unresolvable. You have the mind of a growth hacker, an entrepreneurial flair, and a passion for utilizing data and technology in non-traditional ways. Above all, you see problem-solving as a quest for truth. As a Strategist, you will be responsible for owning account-based work. You will understand your client\xe2\x80\x99s business and the market that they operate in. Beyond that, you will be deeply in tune with their core audience and market trends that influence their decision-making. Armed with this knowledge, your foresight will inform not only upcoming advertising campaigns, but decisions your client\xe2\x80\x99s business will make regarding their brand, products, and ideal consumer. In addition, you will have a constant pulse on the mobile and tech landscape. Understanding the evolution of digital technologies and mediums, and how brands can continue to be relevant in these spaces will be key to how you add value to our clients and across the agency. Responsibilities: Strategy Development

• Develop holistic digital strategies for a variety of business verticals that can be applied across multiple channels.
• Develops strategic roadmaps with well-articulated foresight rooted in fact-based analyses.
• Construct POVs and other reports that lay the foundation for various digital marketing purposes including (but not limited to) mobile technology, social platforms, media strategy, content strategy, etc.
• Effectively contribute to new business pitches with relatively little upfront direction.
• Identify consumer mindsets through the customer journey and effectively align business goals with advertising KPIs.
• Facilitate internal brainstorming sessions for ideation, tactical planning, and agency development.
• Interface with account leads at the agency to proactively deliver smart, differentiated, and strategically grounded ideas to the client.
• Workswith paid media teams to develop media plans that are strategically on brand and on target.

• Leverage quantitative and qualitative analytical skills to unearth insights that support campaign development.
• Monitor emerging trends and existing campaigns using social media listening tools to identify relevant areas of interest for clients and/or assess campaign performance.
• Provide direction for post-campaign analyses, measuring the impact of advertising programs and crafting actionable learnings for future planning.

• 3-5 years of experience working in digital strategy or media planning
• Strong communication skills, both verbal and written
• Comfortable working in a highly collaborative and fast-paced environment with strong organizational skills
• Demonstrated success in crafting brand/digital/media strategies along with a practical understanding of the technologies and tactics used to bring them to life
• Must be a solid researcher that can inform themselves, as well as others, about new topics.