Job Description

Key Responsibilities:- Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.). - Create engaging, fashion-forward content tailored to women's apparel audiences -including posts, reels, stories, and videos. - Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency. - Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.). - Stay updated with the latest fashion trends, platform updates, and social media best practices. - Build relationships with influencers, stylists, and fashion communities to boost brand visibility. - Handle community management - responding to comments, DMs, and engaging with the online audience.Requirements:- 4-8 years of social media experience, preferably in the fashion/women's apparel industry. - Strong understanding of women's fashion, styling, and retail trends. - Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred). - Excellent communication, writing, and storytelling skills. - Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail. - Ability to multitask and meet deadlines in a fast-paced environment.Skills: - Experience with influencer marketing campaigns. - Basic video editing skills (for Reels/short-form content). - Fashion blogging, styling, or personal brand presence.- Salary: 8-10 LPA (ref:updazz.com)