What You'll Do:- Strategize & Lead: Own and drive social media strategy across platforms like Instagram, YouTube, X, LinkedIn, Pinterest, etc. - Performance First: Align social with business goals - brand, engagement, commerce, advocacy. - Champion Content: Push a video-first approach - reels, shorts, UGC, lives. - Build Communities: Lead influencer partnerships and grow online communities. - Be Data-Driven: Track KPIs, leverage tools like Meta Suite, Sprout, Brandwatch, GA. - Innovate Constantly: Experiment with AI, AR, shoppable videos & new platforms. - Lead Teams: Inspire in-house talent & partner agencies toward best-in-class output. What You Bring: - Deep knowledge of platform trends, storytelling, creator economy - Proven experience scaling lifestyle/consumer brands - Strong analytics, communication, and team leadership skills (ref:updazz.com)
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